A

AtoB

Fintech fuel management and trucking payments

Overview

AtoB provides fintech-based fuel management and secure payments for trucking and logistics, helping delivery fleets, eCommerce, DTC, and third-party shippers manage fuel purchases and payroll for drivers. Its solution uses a card-based payment system that authorizes fuel purchases, processes transactions, and delivers instant payroll, spanning local short-haul to nationwide long-haul fleets. It differentiates itself by offering end-to-end fuel management and payroll specifically for fleets, with nationwide reach and credibility from Forbes and the World Economic Forum. Its goal is to reduce fuel costs and optimize routes to improve overall supply-chain efficiency, helping fleets complete orders on time and under budget.

YC Company

Work here?Claim your company

About AtoB

Simplify's Rating
Why AtoB is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFintechFinancial Services

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$310.3M

Headquarters

San Francisco, CA

Founded

2019

Get referred to AtoB

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • Geotab launch proves enterprise distribution and deepens switching costs inside fleet workflows.
  • AtoB still advertises 35,000-plus fleets and 100,000 drivers, showing scale traction.
  • Maverik and TA partnerships expanded savings access in 2026, strengthening merchant acceptance.

What critics are saying

  • WEX and Corpay still dominate fleet payments, limiting AtoB’s merchant density and pricing power.
  • AtoB cut 30% of staff in October 2022; operating leverage remains fragile.
  • Small-carrier defaults and freight weakness pressure credit losses, threatening the card program’s economics.

What makes AtoB unique

  • Geotab embedded AtoB on October 8, 2026, fusing telematics with payment authorization.
  • AtoB’s network spans 4,200 diesel truck stops and 30,000 petrol stations in 2026.
  • Mastercard and eCapital partnerships extend AtoB beyond cards into embedded fleet finance.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$310.3M

Above

Industry Average

Funded Over

7 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
$62M
$65M
$100M

Benefits

  • Bay Area compensation offered for all US and Canada based employees
  • We are a remote-first company, though there is strong preference for this role to sit in the San Francisco Bay Area.
  • Unlimited time off
  • 401(K) match

Growth & Insights and Company News

6 month growth

0%

1 year growth

-2%

2 year growth

5%
ODF
Oct 29th, 2026
ODF Companies Directory

ODF helps more people start the best companies. Discover this year's top startups.

Yahoo Finance
Oct 8th, 2026
Geotab embeds AtoB's payments platform to verify fuel purchases against vehicle data before approval

AtoB has partnered with Geotab to launch the Geotab Fleet Card, making Geotab the first fleet management platform to embed AtoB's payments platform. The card verifies fuel purchases against vehicle data before approval, preventing unauthorised transactions. The integration brings spend controls across 13 categories, including fuel, maintenance and tolls, directly into Geotab's platform. Fuel purchases are declined if the vehicle isn't at the pump or the tank lacks capacity. Cardholders access AtoB's fuel discount network, saving an average of 42 cents per gallon at over 4,200 diesel truck stops and 5 cents per gallon at 30,000 petrol stations. Eligible accounts receive fraud protection up to $250,000. The card operates natively within Geotab's system, allowing fleet operators to manage transactions, approvals and reporting alongside existing vehicle data. It's now available to eligible US fleets using the Geotab platform.

Business Wire
Sep 21st, 2024
AtoB Announces New Funding and Growth Milestones

AtoB, the leading provider of modern payment solutions for the transportation industry, today announced significant growth and strategic milestones, i

Business Wire
Apr 30th, 2024
Fast-Growing Fintech Payment Platform Atob Collaborates With Trusted Travelcenters Of America

SAN FRANCISCO--(BUSINESS WIRE)--AtoB, the first fintech payments platform to modernize the $790 billion trucking industry’s financial system, announced a collaboration with TravelCenters of America (TA), the nationwide operator and franchisor of the TA, TA Express and Petro Stopping Centers travel center brands. The collaboration will bring a cost savings of an average of 42 cents per gallon, providing AtoB users with competitive prices on fuel at any of TA’s over 300 locations nationwide. “At TA, we are constantly seeking opportunities to enhance the guest experience and better serve our fleet customers and professional drivers,” said Debi Boffa, Chief Executive Officer of TA. “AtoB is a platform that will save our customers time and money, and we are pleased to work with a company that is at the forefront of digitizing and modernizing the trucking industry.”. “You can’t drive across the United States without seeing TA brands everywhere you look, and with the most convenient locations, excellent amenities, and competitive pump prices, the TA and AtoB relationship just makes sense in delivering the best for drivers and fleets. We’re proud to work with TA and look forward to passing down these savings to our customers,” said Vignan Velivela, co-founder and CEO of AtoB

PYMNTS
Feb 6th, 2024
Can Fleet Management Serve As Beacon For Platformization Of Connected Economy?

Bit by bit the smokestack economy — and the subsets thereof — come online, go digital, find new ways to connect stakeholders. And as counterintuitive as it might seem, fleet management, among the most smokestacky of the stacks, is inching toward becoming a beacon of connectivity, serving perhaps as a roadmap for other sectors. Trucking, of course, remains a key way of getting goods hither and yon. Late last year, the American Trucking Association reported that tonnage will grow to 14.2 billion tons within the next decade, up from a bit more than 11 billion tons in 2023

Recently Posted Jobs

Sign up to get curated job recommendations

AtoB is Hiring for 7 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs