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TikTok

Short-form video platform with ads

Music Creator Growth & Partnerships Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

  • Strong passion for the music industry, creator economy, and live streaming ecosystem.
  • Proven experience in creator operations, talent management, artist relations, community management, or related fields.
  • Strong project management skills and the ability to independently lead cross-functional initiatives.
  • Excellent communication and stakeholder management skills, with the ability to build relationships internally and externally.
  • A data-driven mindset and experience using analytics to drive business decisions.
  • Business-level proficiency in Korean and English.

Responsibilities

  • Own the end-to-end growth strategy for the Music Creator ecosystem on TikTok LIVE Korea, including creator acquisition, activation, retention, and monetization.
  • Identify and recruit high-potential music creators, singers, musicians, bands, and music talents through market research, industry networking, and partnership development.
  • Design and execute scalable creator enablement programs, including onboarding, education, community building, content coaching, and growth initiatives.
  • Develop and operate music-focused LIVE campaigns, showcases, seasonal events, and growth programs to drive engagement and revenue.
  • Plan and execute online and offline creator showcase opportunities to increase creator exposure and strengthen TikTok LIVE's presence within the music industry.
  • Establish and manage partnerships with external music organizations, festivals, entertainment companies, and industry stakeholders to create performance opportunities for creators.
  • Collaborate with Marketing, Product, Agency Management, and regional teams to develop integrated growth strategies and promotional campaigns for music creators.
  • Analyze creator performance, ecosystem health, and campaign effectiveness, providing actionable insights and strategic recommendations.
  • Create operational frameworks, playbooks, and best practices to support the sustainable growth of the music creator ecosystem.

Desired Qualifications

  • Experience in music industry operations, artist management, entertainment, live events, or music-related marketing.
  • Experience designing and operating creator growth programs, talent development initiatives, or community-building strategies.
  • Experience planning and executing online or offline showcases or creator events.
  • Experience in partnership development, business development, or strategic collaborations.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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