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Bertelsmann

Global media, services, and education conglomerate

Junior Media Planner

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeMunich, GermanyNo salary listed

About the Job

Requirements

  • A university education or comparable qualification.
  • Initial experience in media planning, an agency, or personnel marketing.
  • Interest in numbers, data, and analytical thinking.
  • A structured and reliable working style with attention to detail.
  • Curiosity about digital media, platforms, and trends.
  • Initiative, team spirit, and willingness to take responsibility.

Responsibilities

  • Develop media plans from client briefs, planning channels, budgets, timings, and performance metrics.
  • Assess the feasibility of target audiences, markets, channels, and new approaches.
  • Calculate and coordinate media activities to ensure reliable campaign execution.
  • Coordinate media bookings with external marketers.
  • Monitor campaign budgets, timings, and performance on an ongoing basis.
  • Coordinate advertising-material requirements among clients, creative teams, and marketers.
  • Prepare reports and media key performance indicators, and derive actionable recommendations.
  • Review campaign performance continuously and identify optimization opportunities.
  • Monitor new media channels, technologies, and market developments.

Desired Qualifications

  • Initial exposure to media key performance indicators, tracking, or dashboards.
  • Comfortable use of office tools; experience with planning tools is a plus.

About the Company

Bertelsmann

Global media, services, and education conglomerate

Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.

Company size
10,001+
Company stage
Debt Financing
Total funding
$1.4B
Headquarters
Gütersloh, Germany
Founded
1835

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