Three to five years of experience in gaming, esports, creator management, or culture marketing.
Ability to build trust and communicate effectively with diverse groups, including grassroots student gamers, digital creators, internal cross-functional leads, and commercial partners.
Demonstrated ability to collaborate constructively within teams and contribute to group projects.
Ability to explain gaming trends, digital platforms, and community mechanics clearly to non-specialist internal stakeholders.
Track record of end-to-end event execution, budget management, and partner management.
Deep knowledge of gaming culture and digital platforms such as Twitch, Discord, and TikTok.
Responsibilities
Develop a year-round gaming plan aligned with Red Bull’s global gaming direction.
Identify major cultural opportunities in Irish gaming and activate them with Red Bull’s challenger spirit.
Ensure Red Bull is represented authentically in gaming communities, events, and conversations.
Scout and onboard Irish gaming creators, esports players, and university teams.
Build long-term relationships with gaming cafés, esports organisations, universities, tournament organisers, and Irish streamers.
Manage talent contracts, deliverables, and activation plans.
Further develop existing partnerships, particularly Collegiate E-Sports.
Localise and execute global Red Bull gaming properties, including Campus Clutch, Red Bull Flick, and Red Bull Kumite qualifiers.
Create distinctive Irish gaming events that differentiate Red Bull from competitors.
Lead event production, logistics, budgets, and cross-functional coordination.
Develop a year-round calendar of events at Red Bull Gaming Hub, SETU.
Develop culturally relevant content connecting Irish gaming culture to Red Bull’s global brand.
Work with creators, production partners, and Red Bull Media House to deliver video, social, and live-stream content.
Maintain Red Bull’s gaming presence across Instagram, TikTok, YouTube, Twitch, and emerging platforms.
Serve as the internal gaming subject matter expert, translating subcultures, creator dynamics, and industry trends into actionable insights for Brand, Commercial, Trade, and Field teams.
Partner with Consumer Collecting, Media Network, and Athlete Marketing to integrate gaming into wider Red Bull Ireland brand campaigns.
Support non-gaming marketing and office initiatives and contribute to a collaborative team environment.
Support commercial teams with consumer-facing gaming opportunities, including retail activations, collegiate events, and venue partnerships.
Monitor gaming trends, emerging creators, new titles, and changes in Irish gaming behaviour.
Represent Red Bull Ireland within the global gaming network and contribute to global innovation.
Gaming Manager – Red Bull Ireland
Location: Dublin
Department: Marketing
Reports to: Head of Sports & Events
About Richmond
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
Role Purpose
Gaming is one of the fastest‑growing cultural arenas in Ireland, with a highly engaged community across esports, streaming, university societies, and creator culture. Red Bull has a world‑class global gaming footprint — from Red Bull Kumite, Red Bull Gaming Ground to Campus Clutch to elite esports athletes — and Ireland now requires a dedicated specialist to activate this opportunity locally.
The Gaming Manager will lead Red Bull Ireland’s gaming strategy, build meaningful connections with Irish gamers, creators, and esports communities, and lead the delivery of standout events and content. Sitting within the Marketing department, this role requires an approachable cultural expert who can seamlessly bridge the gap between niche gaming subcultures and wider brand, commercial, and field marketing initiatives.
Key Responsibilities
Build & Lead Ireland’s Gaming Strategy
Develop a 365 gaming plan aligned with Red Bull’s global gaming direction.
Identify the biggest cultural opportunities in Irish gaming and activate them with Red Bull’s challenger spirit.
Ensure Red Bull shows up authentically in gaming communities, events, and conversations.
Manage Gaming Partnerships & Talent
Scout and onboard Irish gaming creators, esports players, and university teams.
Build long‑term relationships with key partners: gaming cafés, esports organisations, universities, tournament organisers, and Irish streamers.
Manage talent contracts, deliverables, and 360 activation plans.
Further develop existing partnerships in particular Collegiate E-Sports.
Deliver Red Bull Gaming Events & Activations
Localise and execute global Red Bull gaming properties (e.g., Campus Clutch, Red Bull Flick, Red Bull Kumite qualifiers).
Create new, ownable Irish gaming events that differentiate Red Bull from competitors.
Lead event production, logistics, budgets, and cross‑functional coordination.
Develop a year-round calendar of events at Red Bull Gaming Hub, SETU.
Drive Gaming Content & Storytelling
Develop culturally relevant content that connects Irish gaming culture to Red Bull’s global brand.
Work with creators, production partners, and the Red Bull Media House to deliver high‑quality video, social, and live‑stream content.
Ensure Red Bull’s gaming presence is consistent across Instagram, TikTok, YouTube, Twitch, and emerging platforms.
Cross-Functional Integration & Internal Advocacy
Act as the internal subject matter expert for gaming, translating subcultures, creator dynamics, and industry trends into clear, actionable insights for Brand, Commercial, Trade, and Field teams.
Partner closely with Consumer Collecting, Media Network, and Athlete Marketing to embed gaming seamlessly into wider Red Bull Ireland brand campaigns.
Foster a highly collaborative, team-first environment by actively supporting non-gaming marketing and office initiatives.
Support commercial teams with consumer-facing gaming opportunities (e.g., retail activations, collegiate events, venue partnerships).
Culture & Trend Leadership
Stay ahead of gaming trends, emerging creators, new titles, and shifts in Irish gaming behaviour.
Represent Red Bull Ireland within the global gaming network, ensuring Ireland contributes to global innovation.
Experience & Skills Required
3 to 5 years’ experience in gaming, esports, creator management, or culture marketing.
Exceptional stakeholder & relationship management: Proven ability to build trust and communicate effectively across diverse groups - from grassroots student gamers and digital creators to internal cross-functional leads and commercial partners.
Cross-functional collaborator: Demonstrated track record of working constructively within teams, bringing high energy and a cooperative approach to group projects.
Strong cultural & business fluency: Ability to explain gaming trends, digital platforms (Twitch, Discord, TikTok), and community mechanics clearly and constructively to non-specialist internal stakeholders.
Project & event management: Strong track record in end-to-end event execution, budget management, and partner management.
Personal Attributes
Informed & approachable: Deeply knowledgeable about gaming culture, paired with an open, accessible style that makes gaming topics inviting to everyone.
Strong interpersonal energy: A natural communicator and relationship-builder who thrives in a vibrant, social office environment.
Adaptable & team-oriented: Enthusiastic about contributing to the broader marketing agenda beyond individual projects.
Creative challenger mindset: Brings innovative ideas to the table while remaining receptive to feedback and strategic alignment.
Lives the Red Bull values: responsibility, passion, creativity, and focus.
Success Measures
Growth of Red Bull’s relevance and credibility in Irish gaming culture.
Strong partnerships with Irish creators, esports teams, and gaming organisations.
Delivery of standout gaming events and content with measurable impact.
Increased brand love and engagement among Irish gamers.
Integration of gaming across Red Bull Ireland’s marketing and commercial activity.
LEGAL DISCLAIMER
This role is offered by Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland. Employment for the successful applicant will be with Richmond Marketing.