Performance & Paid Marketing·Confirmed live in the last 24 hours·
Full-timeFrankfurt, GermanyNo salary listedHybrid
About the Job
Requirements
A bachelor's degree in Data, Engineering, or a related field.
At least 5 years of experience in Ad Operations, Marketing Technology (MarTech), or Digital Analytics; agency experience is preferred.
Strong hands-on experience with web and media tagging.
Expertise in Google Analytics 4 and Google Tag Manager.
Experience working with Google Cloud Platform and content management system (CMS) tools.
Fluency in English is required.
Responsibilities
Manage end-to-end ad operations, campaign trafficking, and performance monitoring across digital advertising channels.
Build, implement, and maintain tracking solutions using Google Analytics 4 and Google Tag Manager.
Lead server-side tracking implementations to improve data quality, privacy compliance, and website performance.
Support marketing data infrastructure and data pipelines using Google Cloud Platform.
Monitor, audit, and troubleshoot tracking setups and data flows to ensure data accuracy and regulatory compliance.
Collaborate with internal teams and external stakeholders to align tracking strategies with business objectives and support data-driven decision-making.
Desired Qualifications
German language skills are a plus.
Agency environment experience is preferred.
About the role As Ad Operations Manager, you will oversee and optimize our marketing technology stack and digital advertising infrastructure. You'll play a key role in ensuring accurate tracking, reliable data collection, privacy compliance, and strong campaign performance across digital channels.
What you'll do
Manage end-to-end ad operations, campaign trafficking, and performance monitoring across digital advertising channels.
Build, implement, and maintain tracking solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Lead server-side tracking implementations to improve data quality, privacy compliance, and website performance.
Support marketing data infrastructure and data pipelines using Google Cloud Platform (GCP).
Monitor, audit, and troubleshoot tracking setups and data flows to ensure data accuracy and regulatory compliance.
Collaborate with internal teams and external stakeholders to align tracking strategies with business objectives and support data-driven decision-making.
What you'll bring
Bachelor's degree in Data, Engineering, or a related field.
5+ years of experience in Ad Operations, Marketing Technology (MarTech), or Digital Analytics, ideally within an agency environment.
Strong hands-on experience with web and media tagging.
Expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Experience working with Google Cloud Platform (GCP) and CMS tools.
Fluent English, German language skills are a plus.
What we offer
Drive the future of digital measurement – Play a pivotal role in shaping our analytics and tracking landscape, ensuring accurate insights, privacy-compliant data collection, and the foundation for high-performing marketing campaigns.
Visibility and influence – Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization.
A collaborative, high-performing international environment – Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected.
Meaningful work culture -We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best - professionally and personally.
All-round health focused benefits package – Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other benefits to provide you with a solid basis to perform well both on and off work.
About INNOCEAN INNOCEAN is a global marketing and communications network combining creativity, technology, and data to create impactful brand experiences. We welcome applications from people of all backgrounds and are committed to fostering an inclusive workplace.