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Yelp

Local business discovery via user reviews

Lead Consumer Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • Execute responsibilities with integrity.
  • Have 4 or more years of digital marketing experience, focused on consumer-facing campaigns, performance measurement, and consistent deadline-driven execution.
  • Demonstrate the ability to develop effective business-to-consumer marketing strategies and create consumer-focused content that drives engagement and achieves business goals.
  • Have writing, storytelling, and communication skills, with experience producing brand-aligned content across channels and adapting tone and style for different audiences.
  • Have basic visual design skills and the ability to create visually engaging marketing assets aligned with brand guidelines.
  • Be proficient in HubSpot for email marketing, automation, list segmentation, customer relationship management, and reporting; have computer skills including Google Suite, Salesforce, and related marketing tools.
  • Have a strong understanding of marketing best practices, including email, social media, search engine optimization, calls to action, customer journey mapping, and channel-appropriate content.
  • Be able to balance broad strategy with practical execution, collaborate with stakeholders, and adapt based on feedback and new opportunities.
  • Be highly organized and detail-oriented, and able to manage multiple projects independently in a remote work environment while ensuring high-quality, error-free deliverables.
  • Include a portfolio showcasing professionally executed marketing materials, published work for real brands, measurable audience engagement, and business impact.

Responsibilities

  • Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy to drive consumer engagement, shop traffic, and business key performance indicators.
  • Collaborate with internal and external partner teams, including Product, to develop co-branded, consumer-facing marketing materials and align them with broad business objectives.
  • Develop, maintain, and distribute turnkey marketing assets and toolkits, including emails, social posts, flyers, ads, landing pages, signage, and guides, for partners and RepairPal Certified shops to attract, retain, and engage customers.
  • Write and publish consumer-facing content across blog, email, print, social, and web channels to drive traffic, build brand trust, and educate car owners on auto repair and maintenance.
  • Build, manage, and optimize data-driven email campaigns in HubSpot using customer relationship management tools, segmentation, automation, A/B testing, and performance reporting.
  • Monitor and report on consumer marketing campaign effectiveness, using data to refine strategies and improve results across channels.
  • Stay current on marketing trends, automotive industry developments, and the competitive landscape to keep campaigns innovative and relevant.

Desired Qualifications

  • A background in or enthusiasm for the automotive industry and automotive technology.

About the Company

Yelp

Local business discovery via user reviews

Yelp runs an online platform that helps people find and choose local businesses by collecting and displaying user reviews and ratings from readers. It covers restaurants, bars, salons, doctors and other services, and works as a local search and discovery service. Users search for categories, read reviews, compare options, and can make reservations or join waitlists for restaurants. Yelp makes money mainly from advertising to local businesses—enhanced profiles, sponsored listings, and targeted ads—and also collects transaction fees from its reservation system. The differences from competitors include a strong emphasis on peer-generated reviews and a broad local directory with integrated reservation features, giving businesses a way to reach nearby customers. The goal is to help people make informed local decisions and connect them with relevant service providers while generating revenue from advertising and reservation-related services.

Company size
5,001-10,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2004

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