Founding Product Marketing Lead

About Within

tl;dr on us: Series B, $106M raised, 7x growth last year.

Within maps how companies actually work, then builds dream teams of people and agents. We discover how work happens across every team and application, structure it into a Work Brain, and help companies decide where AI should go, build the agents to get there, and redesign roles around them.

DoorDash analyzed 3,800+ accounting processes in 14 weeks; ServiceNow mapped 4,000+ process variants in 9 days.

Our customers include OpenAI, Stripe, Salesforce, ServiceNow, Uber, Intuit, DoorDash and many others.

We move fast, reward agency, and care deeply about our customers, our team, and our mission.

About the Role:

Within is looking for a founding Product Marketing Lead. As the founding product marketer, this role will build messaging and positioning for Within’s products and solutions across a variety of ICPs and Personas, develop content and programs that inspire our customers, accelerate our sales team, and enhance credibility and adoption for Within’s products. This is a unique opportunity to define the product marketing function and blends strategic thinking with hands-on execution.

In this Role, you will:

• Market Research & Understanding: Acquire and possess in-depth understanding of our target markets, customers, buyer personas, competitors, and partners.

• GTM Strategy: Partner closely with leadership to define go-to-market strategy and tactics, then develop integrated marketing plans in collaboration with sales, product, field, and growth to drive pipeline.

• Product/Feature Launch: Coordinate and communicate product/feature launches and updates.

• Sales Enablement: Support our sales and marketing efforts as a subject matter expert. Create and deliver compelling collateral, AI tools, and programs to accelerate the sales team.

• Content Development: Develop thought leadership and educational content to drive awareness and consideration for Within products and solutions at the top of the funnel.

Qualifications:

• 6+ years of experience in product marketing, particularly in B2B environments.

• Expertise leveraging GenAI tools like ChatGPT, Claude Code, Gemini, Figma, Replit, etc. to supercharge efforts.

• Excellent written and verbal communication, problem-solving, story-telling, and analytical skills.

• Demonstrated passion for and understanding of AI/ML technology, and the ability to explore and push the use of generative AI tools to unlock productivity.

• Strong business judgment and the ability to influence at all levels, including executive and to work across functions.

• A collaborative mindset, drive to create and improve processes, and willingness to support team members on various projects as needed.

• An outstanding level of attention to detail.

Preferred Qualifications:

• Experience working at a fast-paced startup.

About our Benefits

• Equity in addition to competitive cash compensation

• 100% Employer-Paid Medical, Dental & Vision options!

• Paid Parental Leave

• $500 Annual Learning Fund

• $150 Monthly Wellness Fund

• 401k via Betterment

• Relocation support to San Francisco Bay Area (where applicable)

• Office-related Perks:

  • BART or Caltrain to the office?: Contribute pre-tax funds to a Parking & Transit account, and you will never be taxed for it!

  • Lunchtime, Leveled Up: Enjoy curated local eats delivered to the office daily to enjoy with the team over an engaging conversation

  • Snack Central: Drinks and snacks for every craving - from healthy bites to Within team favorites.

  • Safe & Secure Bike Room: Commute in and safely store your bike.

Within is an equal opportunity employer. Within provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.