Full-Time
Sr. Director of Product Marketing
Credit Card
Confirmed live in the last 24 hours
SoFi
1,001-5,000 employees
Offers diverse personal finance solutions
No salary listed
Expert
Company Historically Provides H1B Sponsorship
San Francisco, CA, USA + 3 more
More locations: Remote in USA | New York, NY, USA | Wilmington, DE, USA
Remote work is not available from Hawaii or Alaska.
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- 15+ years of relevant marketing experience, including consumer product marketing, with quantifiable revenue responsibility
- Credit card acquisition experience, especially working with the credit risk function and working on key channels such as direct mail and affiliates
- Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
- Experience in leading quantitative and qualitative customer research and distill it into actionable insights
- Use data to drive strategy, execution, and optimization
- Eagerness to roll up your sleeves to get things done (even the unglamorous things)
- Problem-solve in a fast-paced, self-driven environment
- Proven track record of building budgets and programs that support efficient growth
- Bachelor’s degree required
- Act as the CMO for your products with a vision on the long-term strategy & near-term execution
- Create & lead marketing strategies based out of consumer & competitive insights
- Develop creative briefs and approve the creative that will get deployed across channels. Iterate frequently on the product positioning, value proposition and go-to-market strategy
- Manage the channel allocation mix and bonus strategy to optimize acquisition
- Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
- Partner closely with the credit risk and business unit functions to align our targeting and underwriting strategy to deliver on our profitability objectives
- MBAs encouraged to apply
SoFi provides a variety of financial services aimed at helping individuals manage their money effectively. Their offerings include home loans, personal loans, student loan refinancing, credit cards, and investment options. SoFi's platform is designed to be user-friendly and mobile-first, allowing members to easily access and utilize these services. The company differentiates itself from competitors by offering a comprehensive suite of financial products under one roof, along with educational resources to assist users in making informed financial decisions. SoFi's goal is to create a seamless experience for its members, encouraging them to engage with multiple services while fostering an inclusive environment.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2011
Simplify's Take
What believers are saying
- SoFi's $3.2 billion loan platform expansion enhances fee-based revenue potential.
- Galileo's Deposit Sweep product could attract customers seeking higher deposit yields.
- SoFi's cross-selling strategy has accelerated, boosting member growth and engagement.
What critics are saying
- Increased competition from digital platforms like Robinhood may affect SoFi's Gen Z market.
- Loan platform expansion may expose SoFi to risks if personal loan demand decreases.
- Volatility in the fintech market could impact SoFi's stock performance and investor confidence.
What makes SoFi unique
- SoFi offers a comprehensive suite of financial products under one platform.
- The company leverages mobile-first technology to enhance user experience and engagement.
- SoFi's focus on early-stage professionals sets it apart in the fintech space.
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Benefits
You’re taken care of. SoFi employees receive comprehensive health, vision, dental, life insurance, and disability benefits—as well as flexible time off, fitness, fertility, and family planning options.
Realize your ambitions. We want to help our employees achieve financial freedom, just like our members. That’s why we contribute $200 per month toward your student loans to help pay down your debt—plus free financial classes.
Never stop learning. We offer frequent training, mentorship opportunities, and leadership programs to develop our people. We also cover tuition costs for approved programs, up to $5,250 per year.
Growth & Insights and Company News
6 month growth
↓ -8%1 year growth
↑ 0%2 year growth
↑ 0%SoFi Technologies posted first-quarter earnings results Tuesday (April 29) that showed continued growth in deposits and debit spending, as well as a roadmap to fee-based and broadened product offerings, as cross-selling accelerated across its platform. During the quarter, the company added 800,000 new members, up 34% year on year to a current roster of more [] The post SoFi Member Deposits Grow to $27.3 Billion and Cross-Selling Accelerates appeared first on PYMNTS.com.
Controversial but consummately successful podcaster Joe Rogan once said he felt like he’d “made it” financially when he had enough money to eat at a restaurant at night without feeling guilty and stressed about what it cost the following day. Learn More: Here’s the Minimum Salary Required To Be Considered Upper-Middle Class in 2025 Read Next: How Far $750K Plus Social Security Goes in Retirement in Every US Region Rogan’s net worth is now estimated at $200 million, which is all the money in the world — unless you’re Elon Musk. That makes Rogan’s $200 million fortune he made bloviating opinions less than 0.05% of Musk’s $391 billion fortune he made buying cars and rocket ships. The point is that how you feel about wealth is subjective and can come from many sources. In a country where more than half of all six-figure earners reportedly live paycheck to paycheck, how do you know if you’re rich, or at least richer than you think? Here are eight key signs you may be wealthier than most Americans. Your salary, of course, plays a significant role in your ability to accumulate wealth and has a lot to do with how you measure up to the masses
Housing, groceries, gas, utilities and more: Basic needs are expensive these days. It might seem like no matter how much you earn, costs keep creeping up, making it harder to afford everyday life, even if you’re earning more than $60,000 per year. Read Next: 9 Things the Middle Class Should Consider Downsizing To Save on Monthly Expenses Try This: 12 SUVs With the Most Reliable Engines The U.S. Bureau of Labor Statistics found that the median weekly earnings of full-time workers was $1,194 in the first quarter of 2025. Considering there are 52 weeks in a year, that means the average full-time worker’s annual salary is about $62,088. However, despite what seems like a livable wage, most U.S
SoFi has secured agreements that amount to a $3.2 billion expansion to its Loan Platform Business, which refers prequalified borrowers to loan origination partners and originates loans on behalf of third parties.One agreement includes a $2 billion extension of an earlier agreement for personal loans with fund managed by affiliates of global investment manager Fortress Investment Group, while the other involves SoFi originating an additional $1.2 billion in loans with technology powered by a joint venture between Fortress and technology-driven investment firm Edge Focus, SoFi said in a Thursday (April 17) press release.The extension announced in the release builds on a $2 billion agreement between SoFi and Fortress that was announced in October, according to the release.“The additional $3.2 billion commitment helps us better meet borrower demand for personal loans while moving SoFi towards less capital-intensive and more fee-based sources of revenue,” SoFi CEO Anthony Noto said in the release. “We’re building strong momentum for our Loan Platform Business in 2025 and beyond.”Dominick Ruggiero, global co-head of asset-based credit at Fortress, said in the release that the extension of the agreement reflects Fortress’ confidence in SoFi’s consumer loan product offerings.“We are excited to expand this mutually beneficial partnership that helps increase the availability of personal loans for consumers and creates a compelling investment opportunity,” Ruggiero said.SoFi and Fortress Investment Group announced their original $2 billion Loan Platform Business agreement in October.In March, SoFi finalized an agreement with asset manager Blue Owl Capital that is worth at least $5 billion and will allow SoFi to expand its Loan Platform Business.The company said at the time in a press release that the two-year deal with Blue Owl reflects an increasing demand for personal loans from members and debt investors.“Blue Owl is excited to be partnering with SoFi to help meet the growing needs of customers through their loan platform business,” Ivan Zinn, head of alternative credit at Blue Owl, said in the March 13 release. “SoFi has been expanding credit access to more people with innovative solutions. We see a strong opportunity in being part of this growth through this strategic program.”
Banks, especially small banks such as credit unions and community banks, risk losing account holders to investing platforms. The checking and savings accounts housed in primary financial institutions (FIs) provide the on-ramps, so to speak, for individuals to take their money and invest it with the likes of Robinhood, particularly as cryptocurrencies become more mainstream [] The post InvestiFi President: Credit Unions Must Offer Digital Investing to Retain Gen Z appeared first on PYMNTS.com.