Full-Time

Growth Marketing Manager

VTS

VTS

501-1,000 employees

Unified platform for commercial real estate management

Data & Analytics
Real Estate

$110,000 - $130,000

Equity

Senior

New York, NY, USA

Required Skills
Sales
Management
Salesforce
Marketing
Google Analytics
Requirements
  • Experience planning, implementing, and optimizing B2B SaaS demand-generation activities for mid-market and Enterprise accounts.
  • A deep understanding of the marketing and sales funnels and have implemented successful ABM campaign techniques, in close collaboration with Sales and Customer Success, to drive value at each phase of the customer journey.
  • Experience building, optimizing, and scaling multi-channel acquisition (email, paid social, programmatic, sponsored content, OOH, etc.), upsell and cross-sell strategies.
  • Experience leveraging industry partners and customers as a marketing channel and collaborating with stakeholders outside your organization to create co-branded campaigns.
  • Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery.
  • Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
  • Be comfortable drafting copy for emails, digital ads, case studies, reports, and landing pages. Must also be a good self-editor and able to review and edit the work of peers.
  • Great budget management and focus on improving our spend.
  • Seasoned project management skills to effectively manage multiple projects with tight timelines and prioritize tasks effectively.
  • Great at cross-functional team management and influencing others, including driving conversations and wrangling a diverse set of perspectives toward a common goal and decision.
  • Experience with our marketing tech stack is preferred, but not required: Marketo, Salesforce, Google Analytics, Mutiny, and Asana.
Responsibilities
  • Develop a keen understanding of the commercial real estate industry, our customers, and the state of the market and use this knowledge to prioritize and drive the right demand generation and digital strategies.
  • Apply different strategies throughout the sales funnel to create and capture demand, generate pipeline velocity, and assist our sales and customer success teams in their upsell, expansion, and cross-sell motions.
  • Lead partner marketing strategies, including co-branded campaigns, promote feature launches, and support go-to-market efforts for existing and net new markets and revenue streams.
  • Design and implement integrated and account-based marketing campaigns across email, digital, paid, and more to meet our account engagement and MQL targets. You will own these programs, including the strategy and execution.
  • Collaborate with cross-functional teams, including Marketing, Sales, Customer Success, and Senior Leadership, to drive pipeline generation across channels.
  • Align GTM functions to understand their priorities and, through campaigns and other initiatives, enable them to meet their pipeline targets and overall business goals. Maintain a feedback loop to identify areas of improvement.
  • Effectively leverage insight into our products and personas (buying process, media consumption) to develop successful campaigns.
  • Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on the analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals, and accelerate customers and prospects through the funnel.
  • Regularly report on program activities, including key account engagement, impact throughout the funnel, contribution to sales pipeline, etc. The right candidate is passionate about performance and impact.
  • Partner with Marketing Ops and our Email Team to scale nurture programs in Marketo to drive responses and push qualified leads further down the funnel for conversion.
  • Partner with our events team to create pre- and post-event strategies and lead demand gen efforts to boost event or speaking session attendance.

VTS stands as a unique entity in the commercial real estate industry, offering a unified platform that brings together owners, operators, brokers, and tenants, enabling them to optimize their property management. The company's competitive edge lies in its VTS Platform, the industry's largest first-party data source, which provides real-time market information and workflow tools, thereby transforming strategic decision-making for CRE professionals globally. As the industry leader, VTS manages over 60% of Class A office space in the U.S. and 12 billion square feet of space worldwide, with a user base of over 45,000 CRE professionals, including industry giants like Blackstone, Brookfield Properties, and JLL.

Company Stage

Series E

Total Funding

$461.6M

Headquarters

New York, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

5%

2 year growth

0%

Benefits

Be Taken Care Of - VTS offers competitive compensation, comprehensive health benefits (including dental and vision), flexible vacation time and a 401(k) plan.

Parental Leave - 16 weeks 100% paid parental leave to the primary caregiver and 6 weeks 100% paid parental leave to the secondary caregiver.

Wellness - Dedicated monthly wellness events to promote physical and mental well-being.

Executive Coaching - Dedicated executive coaches on-site available to all employees, no matter what role you have in the company.

Own a Piece of Something Big - Be an owner of the company you’re building with our equity packages.

Never Stop Learning - Benefit from a culture that promotes new learning. VTS regularly hosts informal education sessions and provides an allowance for external courses.