Digital Media Planner

Company Description

DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey.

Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas.

Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars.

DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time.

Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work.

Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first.

If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit.

Come join us.

Overview

The Digital Media Planner will focus on servicing automotive clients' Parts & Service and Retention Marketing efforts through the creation, execution, and monitoring of media plans to identify optimal investment opportunities across various digital channels that maximize client objectives. They will be required to develop and maintain strong knowledge of their clients' business and apply their media understanding accordingly to help deliver against client needs and objectives.

The ideal candidate should be an energetic team player with 2+ years of experience in digital planning, strong communication skills, and a passion for media. Familiarity with major media tools and software and Excel proficiency are required, along with strong organizational and analytical skills. They will work closely with Managers in the development and communication of all media recommendations.

Responsibilities

• Manage the development, implementation, and stewardship of cross-channel media plans comprised of Digital, Social, and Search.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Analyze data to inform purchase decisions and channel allocation strategies.
• Serve as liaison to buying teams by communicating planning goals, estimates, and authorizations while ensuring accuracy and approval of buys and added-value delivery.
• Assist with billing discrepancies, invoice concerns, and budget maintenance.
• Establish strong working relationships with Account teams, Ad Ops, Analytics, and Digital buyers to ensure deadlines are met.
• Develop and create flowcharts and related documents including budgets, post-buy analysis recaps, and other planning materials.
• Participate in and communicate during designated client presentations with team members.

Qualifications

• Bachelor's degree in Advertising, Marketing, Communication, Computer Science, or related field.
• 2+ years of media planning experience across media channels.
• Strong digital media experience, eCommerce experience a plus.
• Resourceful, curious, and motivated individual with ability to work independently as well as in a team setting.
• Strong organizational, communication, and time-management skills.
• Detail-oriented with ability to multi-task and manage priorities and deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Experience working within media systems/platforms (Prisma, ComScore, MRI, Kantar, MediaTools, IAS, etc.).

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

 

Compensation Range: $<<49,305.00>> - $<<65,415.00>> <<annually>>. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be <<10/31/2025>>.

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $49,305.00 - USD $65,415.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2025.