Overview: 

The Public Relations Manager reports to the VP of PR & Communications and executes a wide variety of public relations initiatives that effectively promote the organization, executive team, corporate and franchise offices, agents, listings and new development projects to the company’s core audience of clients, prospective clients, agents, prospective agents, developers, vendors, and the community.

Responsibilities:

• Assist the VP of PR & Communications and Public Relations Director in creating

• and implementing unique press strategies to elevate the brand and set the

• company apart from its competitors

• Assist the VP of PR & Communications and Public Relations Director in the

• creation of individual public relations strategies for executives, agents, listings,

• offices etc

• Create and maintain relationships with top tier journalists

• Secure top tier media coverage for executives, agents, listings, offices etc

• Secure strategic speaking and panel opportunities for executives and agents

• Secure opportunities for executives, agents, listings, offices etc on new media

• platforms including notable Podcasts, YouTube channels, Instagram Live

• sessions and more.

• Field in-bound media inquiries

• Write media kit materials inclusive of press releases and fact sheets

• Write byline content on behalf of executive leadership and agents

• Assist Copywriter on an as-needed basis in the creation of materials including

• blogs and listing copy

• Assist the Public Relations Director in preparing and submitting awards

• submissions on behalf of the firm, executives, and agents

• Participate in agent training sessions

• Complete organizational tasks including, but not limited to:

o Record media hits to Connect and master media placement document

o Update master public relations initiatives document

o Compile/update media reports

o Editorial calendar research

o Maintain subscriptions

o Media list building and updating

o Complete research projects

Requirements:

• Bachelor’s degree in English/public relations/communications

• 3 plus years’ experience in public relations (real estate , or luxury brands industry experience required)

• Proven track record of success in securing feature stories/business profiles for

• clients and extensive relationships with real estate/business journalists

• Exceptional customer service and communication skills

• Strong analytical and problem-solving skills

• Ability to juggle multiple projects and be a team player

• Strong customer service and client management experience

• Exceptional writing, research and organizational skills

• Able to effectively work under pressure and meet deadlines in a fast-paced,

• results-driven environment

• Strong written, verbal and interpersonal communication skills and able to

• effectively communicate across all levels of the organization 

• Valid Drivers’ License and passport

• Travel as agreed with manager

• If any after-hours work (nights and weekends) is required, time in lieu will be

• approved by manager