Assistant Director of Sales

Job Description

The Assistant Director of Sales leads the hotel’s day-to-day sales operations across all market segments. The role focuses on driving revenue growth, developing profitable business opportunities, managing key Leisure accounts, and ensuring the Sales team consistently achieves its financial and operational objectives.

Key Responsibilities

• Supervise the daily activities of the Sales team across all assigned market segments.
• Support the Director of Sales in implementing departmental standards, strategies, and quality guidelines established by Ibis Styles Johor Iskandar Puteri.
• Assume responsibility for the Sales Department in the absence of the Director of Sales.
• Lead the department’s financial, administrative, and operational activities under the guidance of the Director of Sales.
• Assist in preparing sales reports, annual business plans, revenue forecasts, and departmental expense budgets.
• Manage and develop top-producing accounts within the Leisure segment, ensuring agreed revenue targets are achieved.
• Identify and secure new business opportunities while developing existing accounts into profitable, long-term partnerships.
• Develop, implement, monitor, and evaluate sales strategies designed to achieve and exceed forecasted Rooms and Food & Beverage revenue.
• Conduct regular sales calls, account reviews, market analysis, and competitor assessments to identify new opportunities.
• Personally welcome and manage hotel site inspections in the absence of the Director of Sales.
• Train, coach, motivate, and develop Sales team members to improve performance and support career growth.
• Maintain strong working relationships with clients, business partners, hotel departments, and regional sales teams.
• Ensure all sales activities and documentation comply with company policies, procedures, and relevant operational standards.
• Maintain a thorough understanding of the hotel’s emergency procedures and remain prepared to respond appropriately when required.
• Participate in task-force assignments and provide Sales support for new hotel openings when requested.
• Perform any other reasonable duties or responsibilities assigned by the Director of Sales or Department Head.

Qualifications

Minimum of 3 years’ experience in a Sales leadership role, preferably within the hospitality industry.

Bachelor’s degree in Business Administration, Hospitality Management, Sales, or a related field is preferred

Strong experience in managing key accounts, developing new business opportunities, and driving Rooms and Food & Beverage revenue.

Additional Information

WHY WORK FOR ACCOR

• Employee benefit card offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world!
• Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.