Brand & Demand Manager

About the business

Etude operates in insurance, commercial real estate, and industrials. Our insurance business covers more than 5,000 properties with billions of dollars in insured value. Our real estate business owns approximately $1B of commercial property alongside the Kinder Family Office. Our industrial business is developing a multibillion-dollar, 40-acre steelworks to secure the domestic supply chain for electrical infrastructure.

About the team

We are roughly a 100-person team. We hire high-agency people and give them autonomy, responsibility, and diverse problems to work on. We operate with the intensity of a small company where every person's work is visible and believe responsiveness is a form of respect. If you're looking for a place to sharpen your craft alongside people who take their work seriously, you'll fit right in.

About the Role

As Brand & Demand Manager, you’ll create and deliver marketing materials and campaigns, owning projects from brief through launch. You’ll translate business priorities into clear briefs and finished campaigns, personally creating the collateral, presentations, graphics, website pages, and emails needed to bring them to market.

What you will do

• Own projects from business need through launch. Clarify the audience, objective, message, and deliverables. Recommend an approach and personally produce the work.

• Write and design collateral. Create sales materials, presentations, and one-pagers that explain offerings clearly and follow brand guidelines.

• Create social posts. Write captions and design social posts as part of campaigns that include email and other marketing materials. Keep messaging and visuals consistent across channels, coordinating with teammates on content needs and revisions.

• Build and improve Webflow pages. Develop campaign landing pages and website updates, with clear messaging, effective layouts, and functioning conversion paths. Check mobile presentation and complete quality reviews before launch.

• Build campaigns in HubSpot. Create email campaigns, audience segments, forms, and nurture workflows. Check automation logic, tracking, and lead capture before launch.

• Plan and deliver across brands. Define scope, dependencies, timelines, and review milestones. Manage competing requests, recommend tradeoffs, and keep stakeholders informed of decisions and delivery risks.

• Gather input and manage reviews. Work with business leaders, sales, and subject matter experts to develop accurate materials, resolve feedback, and secure necessary approvals.

• Use AI to improve production. Incorporate AI into research, writing, design exploration, and repeatable workflows while retaining responsibility for quality and accuracy.

• Connect brand work to demand. Review campaign engagement, conversions, and lead activity with relevant stakeholders. Recommend practical changes to messaging, assets, and follow-up.

What you bring

• A track record of independently delivering complete marketing campaigns and collateral, including projects that began with an open-ended business request.

• A portfolio demonstrating strong graphic design, writing, and digital production skills, with clear evidence of your personal contribution.

• Proficiency in design tools such as Adobe Creative Cloud, Figma, or Canva, and the ability to create polished materials from an initial concept.

• Hands-on Webflow experience building and maintaining pages, working with a CMS, and checking responsive layouts.

• Hands-on HubSpot experience building campaigns, segmentation, forms, workflows, and performance reporting.

• Strong messaging and editing judgment, including the ability to adapt your work to different brands, audiences, and business objectives.

• The ability to scope projects, manage competing priorities, resolve routine decisions, and follow through with limited supervision.

• Practical experience using AI tools to support production and improve workflows.

How to apply

Submit your resume and three relevant work samples showing your range across collateral design, website or landing page production, social media, and campaign execution. For each, explain the business objective, your personal contribution, how you planned and delivered the project, and any results. Include at least one example where you helped define the brief as well as produce the final work.

If you don't have all the qualifications listed, don't worry! We understand everyone's career path is unique and still encourage you to apply if you feel this role is aligned with your career trajectory.

Employment at Etude is contingent upon a satisfactory verification of a general and criminal background check.