Digital Marketing Strategist
About the job
- Experience and a deep understanding of the Meta Platform, both paid and organic.
- Experience with Google Analytics and Looker Studio.
- Experience using email marketing platforms such as MailChimp, Constant Contact, or Campaign Monitor.
- Experience using WordPress.
- Experience with 1–2 years of agency work, as stated in the role description.
- Comfort and confidence working and communicating directly with clients.
- A deep understanding of campaign objectives, targeting techniques, audience types, and ad creatives.
- The ability to communicate effectively internally and externally.
- Self-motivation and the ability to juggle multiple projects while managing priorities.
- The ability to work effectively within a team environment.
- Meticulous attention to detail.
- Strategize, execute, and manage client advertising accounts using best practices.
- Develop marketing strategies and plans to support and achieve clients’ business objectives.
- Create visuals, copy, and ads across various channels to drive user actions and support client goals.
- Measure and optimize campaign performance, establish benchmarks, and recommend future A/B tests.
- Prepare detailed reports and present results to clients and the digital marketing team.
- Stay up to date with the latest trends and best practices in digital marketing.
- Experience using project management tools.
- Experience with Google Ads and its various advertising methods.
- Working knowledge of SEO/SEM best practices and content marketing.
- Interest in professional and personal growth.
About the company
Wilmington Design is a full-service digital and growth marketing agency. It helps brands create a distinct identity and reach the right audience through branding, graphics, web design and development, and digital marketing campaigns. How it works: a team of creative thinkers and problem solvers collaborates to develop brand identity, paired with advertising strategies that blend traditional media and digital tactics. They design campaigns that combine strong visuals with practical marketing tactics, aiming to produce measurable results. How it stands out: the team emphasizes character and narrative in branding, offering an integrated suite of services (branding, graphics, web work, and digital marketing) and a track record of awards, showing they deliver both design quality and real-world outcomes. The goal is to help brands stand out online and offline, grow their audience, and achieve tangible results.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Wilmington, North Carolina
Founded
2003
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Simplify's Take
What believers are saying
- The website was updated September 4, 2026, showing active commercial positioning.
- Recent 2026 journal posts highlight continued award momentum and brand credibility.
- Local full-service agencies win when SMBs buy one vendor for website, branding, and ads.
What critics are saying
- Glassdoor reviews mention weak benefits, signaling retention pressure at a small agency.
- AI website builders and template platforms commoditize design, SEO, and logo work by 2027.
- No public funding or enterprise contracts creates dependency on fragmented local demand.
What makes Wilmington Design unique
- Wilmington Design Co. markets full-service branding, web design, SEO, and paid ads locally.
- Its journal shows repeated GDUSA wins, including 2026 American Web Design awards.
- The Wilmington, North Carolina base gives it tight relationships with regional SMB clients.
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Benefits
- 401(k) Company Match
- Paid Vacation
- Professional Development Budget
- Training Programs