Full-Time
VP – Marketing Revenue
Confirmed live in the last 24 hours
Smarsh
1,001-5,000 employees
Provides archiving and compliance solutions
Expert
Remote in USA
- 15+ years of progressive leadership experience in marketing, with a strong focus on revenue generation.
- Proven track record of achieving pipeline and revenue targets through effective marketing strategies.
- Deep expertise in marketing operations, web and digital channels, and marketing technology.
- Strong analytical skills and ability to leverage data to drive decision-making.
- Excellent communication and interpersonal skills with the ability to influence and collaborate effectively.
- Demonstrated ability to build and lead high-performing teams.
- Strong business acumen and understanding of financial metrics.
- Bachelor’s degree in marketing, business, or related field; MBA preferred.
- Passion for data-driven marketing and continuous improvement.
- Ability to thrive in a fast-paced, dynamic environment.
- Strong leadership presence and ability to inspire and motivate teams.
- A deep understanding of customer needs and market trends.
- A strategic thinker with a strong execution focus.
- Develop and execute a comprehensive marketing revenue strategy aligned with overall business objectives.
- Lead and manage a team of marketing professionals responsible for web, digital channels, technology, operations and overall marketing performance.
- Own the marketing technology stack, optimizing its performance and integration to support revenue goals.
- Collaborate closely with business unit leaders and marketers to develop and execute integrated marketing campaigns that drive pipeline and revenue growth.
- Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and ROI.
- Provide actionable insights and recommendations based on data analysis to inform marketing strategy and decision-making.
- Manage and optimize marketing budgets to maximize ROI and achieve revenue targets.
- Foster a customer-centric culture and ensure marketing efforts are aligned with customer needs and preferences.
- Build and maintain strong relationships with cross-functional teams, including sales, product, and finance.
- Lead the creation, review and presentation for key reviews including channel dashboard reviews versus plan, quarterly business review, and business unit reviews.
- Fiscally responsible for annual budget planning and tracking.
- Maintain overall scorecard versus key deliverables and milestones.
Smarsh provides archiving and compliance solutions specifically designed for financial services, government agencies, and other regulated industries. Their main product is a cloud-native archive that allows organizations to securely store, search, and manage their communications data, including emails, text messages, and social media interactions. This system helps businesses meet complex security, data privacy, and regulatory requirements. Smarsh differentiates itself from competitors by offering a scalable Software-as-a-Service (SaaS) model that caters to both large enterprises and smaller organizations, ensuring that clients can adapt to evolving regulations. Their goal is to help organizations efficiently manage their communication data, identify risks, and maintain compliance, particularly through tools like Connected Capture for Microsoft Teams, which supports remote workforces.
Company Stage
M&A
Total Funding
$42.4M
Headquarters
Portland, Oregon
Founded
2001
6 month growth
↑ 10%1 year growth
↑ 11%2 year growth
↑ 1%
Simplify's Take
What believers are saying
- Smarsh's strategic partnerships, such as with SOCi and Verizon, enhance its market reach and product capabilities.
- The appointment of experienced leaders to the board and executive team positions Smarsh for robust governance and strategic growth.
- Integration with popular tools like Microsoft Teams and OpenAI's ChatGPT ensures Smarsh remains relevant and valuable in the evolving digital communication landscape.
What critics are saying
- The highly regulated nature of Smarsh's target industries means any compliance failures could have severe repercussions.
- Dependence on strategic partnerships, such as with Verizon and SOCi, could pose risks if these relationships falter.
What makes Smarsh unique
- Smarsh's focus on regulated industries like financial services and government sets it apart from competitors who target broader markets.
- Their integration with OpenAI's ChatGPT Enterprise Compliance API showcases a commitment to leveraging cutting-edge AI for compliance solutions.
- The partnership with Verizon's Bill-on-Behalf-of program simplifies procurement and deployment, making Smarsh's mobile capture solutions more accessible to Verizon's extensive customer base.
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