C

Current

Accounting firm alliance providing non-attest services

Vice President of Sales

Account Executive +1Posted on Nov 11
Full-timeRemote in USA$175k - $250k /yr

About the Job

Requirements

  • An established network with active relationships across CEOs, business owners, CFOs, CPA and professional services firms, private equity, attorneys, and bankers, plus active involvement in relevant associations and peer groups.
  • At least 7 years of B2B sales or business development experience, with a track record of personally closing professional, financial, or advisory services sold to business owners and CEOs.
  • A track record of converting relationships into referrals and closed business, rather than relying only on outbound activity.
  • Financial fluency, including the ability to read a profit and loss statement, balance sheet, and cash flow statement and discuss their meaning credibly with a CEO.
  • A self-directed, resilient approach and ability to work through growth-stage ambiguity.
  • High integrity and a consultative style that builds long-term trust.
  • Ability to own a revenue target and work closely with others to win.

Responsibilities

  • Activate and grow referral relationships with CFOs, CPA and professional services firms, private equity, attorneys, bankers, wealth advisors, and CEO peer groups to turn the network into pipeline.
  • Represent the firm in relevant associations, CEO peer groups, industry events, and speaking opportunities to expand its brand and market presence.
  • Scope and close new fractional CFO, controller, and HR engagements with owner-led companies, typically with $3 million to $100 million in revenue.
  • Lead discovery conversations to identify financial needs such as cash flow, forecasting, capital raising, and exit readiness; shape tailored proposals and close engagements.
  • Partner with the founder on larger and strategic pursuits and gradually take ownership of the existing new-business pipeline.
  • Help shape the annual sales plan, including target segments, ideal client profile, channel mix, and revenue targets.
  • Provide market feedback on service packaging, pricing, and positioning, and monitor competitor offerings and industry trends.
  • Establish pipeline activity and conversion metrics, stage definitions, and forecasting in HubSpot.
  • Strengthen existing channels, including CEO peer groups, coaching networks, and referral partners, and develop new channels.
  • Partner with CFOs, marketing partners, and the broader team to scope new clients and ensure smooth handoffs.

Desired Qualifications

  • Experience selling fractional or outsourced CFO services, or accounting, HR, or consulting services.
  • Experience building and executing a sales plan with disciplined pipeline management and forecasts others relied on.
  • Experience leading or coaching salespeople, as the role may grow into team leadership.
  • Sandler or other structured sales training.
  • Proficiency with HubSpot and Google Workspace.
  • A bachelor's degree in business, finance, or a related field; an MBA is a plus.
  • Owner-operators who have built and sold their own services firm and want to apply their selling and leadership skills on a larger platform.

About the Company

Current

Accounting firm alliance providing non-attest services

Crete Professionals Alliance (Crete PA) partners with the non-attest arms of US accounting firms to scale their practices while preserving the local firm’s brand, leadership, and culture. It provides centralized back-office services—like talent, HR, finance, legal/compliance, technology, and business development—through subsidiary entities that handle tax and other non-attest work, while partner CPA firms maintain audit and attest services. Crete PA takes majority stakes in partner firms, with original owners retaining a minority equity position to stay involved. The company differentiates itself by offering large-scale national resources and technology-focused tools, including AI, without forcing firms to lose their brand or leadership, and it aims to grow through acquisitions to build a nationwide accounting platform.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Tampa, FL
Founded
2023

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