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AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

Influencer Marketing & Public Relations Intern

Fall 2026
No salary listed
Internship
New York, NY, USA
HybridHybrid role based in New York City.
Growth & MarketingPR & Communications

About the job

Requirements
  • Previous experience in a beauty, luxury, or lifestyle brand.
  • A strong understanding of creators in the beauty and lifestyle space and current trends in pop culture and social media, including TikTok, YouTube, Instagram, and Pinterest.
  • An interest in developing a career in influencer marketing and public relations.
  • Proficiency in PowerPoint, Excel, Word, and Traackr.
  • Excellent interpersonal and writing skills.
  • The ability to prioritize tasks in a fast-paced environment.
Responsibilities
  • Manage multiple assignments and work with the Specialist and Manager to prioritize them.
  • Assist with communication for the general public relations email account.
  • Manage and organize product inventory in the public relations closet via SAP.
  • Help manage product send-outs and mailings, including beauty award submissions and influencer deliveries.
  • Execute campaign mailing lists and select creators to receive public relations kits.
  • Help maintain influencer campaigns daily on Traackr.
  • Assist with researching and outreach to potential influencer partners for the brand.
  • Assist with updating media lists with contact information for influencers, magazine editors, and makeup artists.
  • Assist with sourcing Sephora, Amazon, and TikTok Shop affiliates.
  • Conduct competitive research on influencer mailers, activations, and events.
  • Prepare weekly reports on influencer mentions.

About the company

AP Beauty is a high-end medical skincare brand from Amorepacific that sells dermatological-grade anti-aging products directly to consumers and through luxury partners. Its lineup centers on three pillars: breakthrough technology, patented ingredients, and clinically tested results, with the M.D. line offering medical-grade serums, essences, and ampoules. In addition to products, it offers personalized skin analysis and full-service spa treatments using its formulas. The brand stands out by marrying Amorepacific's long research heritage with a direct-to-consumer and luxury retail approach to deliver science-based skincare for everyday use.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Simplify's Take

What believers are saying

  • Q2 2026 Amorepacific revenue rose 14.6% and operating profit jumped 53.3%.
  • AP Beauty posted solid Hong Kong growth after Prime Reserve Protocol launched in 2026.
  • Overseas expansion into Japan, APAC, and EMEA improves AP Beauty’s runway beyond Korea.

What critics are saying

  • AP Beauty relies on Amorepacific’s broader portfolio; Sulwhasoo and Laneige can starve its capital.
  • 2026 marketing spend surged 19.7% in Q1 and 37.0% in Q2, pressuring margins.
  • Amazon Luxury Stores and luxury retail standardize prestige skincare, eroding AP Beauty’s pricing power quickly.

What makes AP Beauty unique

  • AP Beauty fuses Amorepacific’s 1954 lab heritage with clinically inspired luxury skincare.
  • March 2026 Amazon Luxury Stores launch gives AP Beauty prestige distribution and global reach.
  • Proprietary lines M.D. and Prime Reserve Protocol emphasize patents, barrier repair, and anti-aging science.

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Benefits

  • Hybrid Work Options