Product Marketing Manager
Partnerships
Posted on 11/30/2023
INACTIVE
Crossbeam

51-200 employees

Partner ecosystem data escrow platform
Company Overview
Crossbeam's mission is to create a more connected business world by powering the exchange of data between companies. Crossbeam is a partner ecosystem platform that helps companies build more valuable partnerships.
Data & Analytics
B2B

Company Stage

Series C

Total Funding

$116.9M

Founded

2018

Headquarters

Philadelphia, Pennsylvania

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-12%

2 year growth

10%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 3-5 years of PMM experience
  • Experience in a high-growth B2B SaaS company with a partnerships team
  • Experience developing GTM strategy for compelling products
  • Deep understanding of current and future customers
  • Familiarity with competitive dynamics and market trends
  • Experience leading product launches
  • Strong communication and writing skills
  • Belief in Ecosystem-Led Growth
  • Ability to collaborate and respect diverse opinions
  • Strong work ethic and desire to learn
Responsibilities
  • Build a deep understanding of Crossbeam's features and benefits
  • Execute Voice of the Customer research
  • Translate technical details into benefits for the partnerships persona
  • Follow and analyze market trends and competitive landscapes
  • Develop and execute product marketing strategies
  • Infuse Product Marketing message into the customer journey
  • Craft and deliver compelling messages across omnichannel experiences
  • Work closely with partners to accelerate product growth
  • Appear publicly at product webinars and industry panels
  • Influence Product roadmap
  • Evaluate projects using experimentation and relevant KPIs
  • Work collaboratively with key stakeholders
Desired Qualifications
  • Experience in a PLG company
  • Experience with persona development
  • Experience with pricing, packaging, and competitive analysis
  • Experience with product launches and rapid revenue growth
  • Experience with sales decks and executive briefings