B

Blissway

Roadside toll collection via WAL-Es

Embedded Systems Senior Engineer

Full-TimeUpdated on 10/23/2026
$135k - $180k/yr
Senior
Bachelor's, Master's
Denver, CO, USA
In PersonIn-office five days a week, Monday through Friday; occasional remote work when needed.
Hardware EngineeringBoard & Electronics Design

About the job

Requirements
  • A Master of Science or Bachelor of Science in Electrical Engineering, Robotics, or a related technical field.
  • Experience building physical hardware, professionally or as a hobbyist; examples include Raspberry Pi, ESP32, and custom printed circuit boards.
  • A foundational understanding of circuit design and computer-aided design, and willingness to write code.
  • Comfort with or interest in learning Python or C++.
  • Interest in startup work and contributing to a core engineering team.
  • Ability to work independently without step-by-step guidance and take ownership of getting work done.
  • Comfort receiving and using feedback.
Responsibilities
  • Ensure roadside systems, including solar power generation, cellular connectivity, and high-speed sensors, operate with 99.99% reliability in harsh environments.
  • Analyze the reliability of power systems and connectivity.
  • Develop schematics, printed circuit boards, housing, and cabling solutions for next-generation hardware.
  • Lead computer-aided design iterations to improve assembly yield and long-term device serviceability.
  • Write code that runs on edge devices and account for the interaction between sensor physical limitations and software requirements.
Desired Qualifications
  • Transferable technical skills include Python, TypeScript, and C++.
  • Experience with Altium, Onshape, oscilloscopes, and logic analyzers.
  • Experience with Linux, Internet of Things edge devices, and AWS.
  • Knowledge of edge computer vision, computer-aided design, weatherproofing, outdoor deployment, and vertical product integration.

About the company

Blissway uses small roadside devices called Wireless Autonomous Lane Enforcers (WAL-Es) paired with cloud data analytics to identify, track, and toll vehicles without traditional gantries. WAL-Es collect vehicle data from the roadside and feed it to the cloud, where multi-lane tolling, vehicle classification, and occupancy verification for express and HOV lanes are managed, with interim tolling and disaster recovery for continuity. Unlike systems that rely on windshield transponders and gantries, Blissway moves toll monitoring off the road into scalable cloud-powered processing. The goal is to provide a reliable, scalable tolling and traffic-management system for highway operators and government agencies, supported by ongoing service, maintenance, and data analysis revenues.

Company Size

11-50

Company Stage

Seed

Total Funding

$280K

Headquarters

Denver, Colorado

Founded

2019

Get referred to Blissway

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Blissway.com updated August 17, 2026, signals active commercialization and inbound agency selling.
  • CDOT planned expansion from one pilot to four more work-zone sites in 2024.
  • Denver7 reported July 2025 warnings first, then civil penalties, creating near-term enforcement revenue.

What critics are saying

  • Blissway still has one public contract; CDOT contracting remained ongoing in 2025.
  • Colorado trial expansion starts with one pilot site, not systemwide adoption.
  • If CDOT pauses rollout after failures, Blissway loses its clearest existential customer path.

What makes Blissway unique

  • WAL-Es replace gantries, identified on Blissway.com August 17, 2026, with roadside devices.
  • CDOT awarded Blissway its only-vendor speed-safety contract in September 2024.
  • Blissway combines tolling, HOV occupancy verification, and point-to-point speed enforcement.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Stock Options
  • Hybrid Work Options
  • Unlimited Paid Time Off
  • Paid Vacation

Growth & Insights

6 month growth

-5%

1 year growth

-2%

2 year growth

0%