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URBN

Multi-brand fashion retail with lifestyle brands

Anthropologie Weddings Brand Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLos Angeles, CA, USA$95k - $105k /yr

About the Job

Requirements

  • At least 5 years of high-touch specialty retail experience.
  • At least 4 years of multi-unit retail experience.
  • Strong merchant skills and a history of delivering financial results.
  • A proven record of hiring and developing talent.
  • Experience driving strategic initiatives, influencing others, and resolving conflict.

Responsibilities

  • Build, execute, and evolve the brand strategy by leading key initiatives, setting selling and service goals, and motivating store teams to deliver a distinctive bridal experience across the shop portfolio.
  • Cultivate genuine customer connection by ensuring teams deliver exceptional, engaging, and personalized customer experiences.
  • Drive a selling and service culture through sales accountability while elevating customer experience and building lasting customer connections.
  • Set measurable goals and partner with Home Office and Regional/District teams to provide outfitting education, team development, and client outreach direction.
  • Oversee the salon appointment process, ensuring teams analyze sales and payroll to maximize salon bookings while delivering individualized bridal appointments.
  • Partner with Anthropologie and Anthropologie Weddings teams, Contact Center staff, and external vendors to resolve customer service and order escalations.
  • Motivate shop managers and teams to achieve selling goals and deliver a boutique-like bridal experience.
  • Partner with store teams to strategize staffing and training needs, support initiatives, and maintain clear feedback channels to Home Office.
  • Identify and share best practices across the organization and develop capability and culture among field teams.
  • Partner with store teams to develop proactive talent planning and hiring strategies; interview candidates to build leadership teams and maintain an external talent network.
  • Oversee day-to-day business operations, anticipate issues, and implement effective solutions.
  • Collaborate with brand and store leadership to set strategic daily, weekly, and monthly priorities.
  • Assist with weekly and monthly operational reporting and analytics on sales, KPIs, and initiative performance; analyze results and identify actions for improvement.
  • Manage payroll across the brand, identify budget optimization and process improvement opportunities, and collaborate with partners to implement recommendations.
  • Coordinate Anthropologie Weddings initiatives while accounting for team and vendor schedules and business cycles.
  • Provide operational support for brand initiatives and projects and assist with administrative tasks.
  • Act as an intermediary among department leads, store teams, and market vendors on assigned projects; communicate updates, manage timelines, and provide operational support.
  • Partner with Buying, Buying Operations, Web teams, and external vendors to coordinate product assortments for Made-to-Order events.
  • Partner with events, PR, social, and styling teams to develop strategies that support brand efforts, engagement, and business objectives and ensure consistent execution.
  • Partner with Store Operations and Training & Development teams to develop training resources for store teams.

About the Company

URBN

Multi-brand fashion retail with lifestyle brands

URBN operates a global portfolio of lifestyle brands, including Urban Outfitters, Anthropologie, Free People, Nuuly, Terrain, and Vetri Family. Each brand targets different customer niches with a mix of clothing, accessories, and home goods, and some offerings extend into experiences like dining or a rental model with Nuuly. The multi-brand approach lets URBN serve a wide range of tastes under one umbrella and diversify beyond a single brand. Its goal is to build long-term value by expanding brand offerings, entering related product areas, and exploring services like rental to support a circular economy while reaching new markets.

Company size
10,001+
Company stage
IPO
Headquarters
Philadelphia, PA
Founded
2016

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