Manager – Marketing Analytics & Measurement
Ovative
Manager – Marketing Analytics & Measurement
Ovative
Digital media, measurement, and creative services.
About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.
We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.
About the Role:
In this role, you will serve as a Manager within ourMeasurement team, accountable for 1 to 3 enterprise client engagements. You will work closely with the Measurement Director to execute on measurement strategy, delivering across Marketing Mix Modeling, incrementality testing, and measurement roadmap work, while building toward greater client leadership over time.
You will own day-to-day workstream execution, contribute to client-facing deliverables and presentations, and translate complex measurement outputs into clear, confident business recommendations. You will develop your executive presence by presenting regularly to senior client stakeholders (VPs, C-Level, etc).
This is a role for someone who wants to go deep on modern marketing measurement (MMM, incrementality testing, and measurement strategy) and emerge as a credible, client-facing measurement leader. You will directly manage 1-2 direct reports, supporting their development while maintaining high-quality work output and measurement outcomes.
Success in this role means:
Clients trust you as a reliable, clear measurement partner
MMM and testing outputs consistently translate into confident recommendations, not just reports
You develop strong client relationships
Your directors and internal partners trust your judgment and delivery of client-facing work with confidence
Responsibilities of a Manager, Marketing Analytics & Measurement:
Client Engagement:
Manage client engagements by identifying workplans, workstreams, and deliverables; deliver on project plans in-partnership with clients / leadership
Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope
Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work
Lead strategy of client digital marketing activation roadmap & vision
Team Leadership & Empowering Others:
Define and drive strategy across team structure, roles, development, and clients
Play a leadership role on Measurement Solutions
Work with internal Ovative teams to come up with marketing solutions/value-add plays
Lead development for 1-2 direct reports
Structured thinking:
Address complex, open-ended analytics requests in a structured manner
Identify & focus on what matters most to move the client's business forward
Structure activation work and communication to drive most critical/fundamental business goals
Subject matter expertise:
Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
Lead client work that translates into business insights and actionable recommendations
Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business
Requirements:
4+ years (or 3+ years + MBA) of experience working with clients (internal or external)
At least 1+ years of experience managing direct reports
Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful)
Able to connect complex marketing data & situations into tangible business path forward for clients
Experience within marketing industry (digital marketing preferred)
Must be able to thrive working in ambiguous situations
Preferred:
Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout)
Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
Experience using Sequel to gather data or run analytics on datasets
Experience working with MMM/MTA marketing models
Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc).
Pay Transparency:
At Ovative, we offer a transparent view into three core components of the total compensation package: Base Salary, Annual Bonus, and Benefits.
For our Manager positions, including the position of Manager, Marketing Analytics & Measurement, our compensation range is from $90,000 to $132,000 on an annualized basis,which is inclusive ofan annual bonusopportunityof 20% of base salary.
Working at Ovative Group:
We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.
At Ovative, culture isn’t a buzzword—it’s the reason we’ve been named a Top Workplace for ten years running. We lead with trust, transparency, and a commitment to doing the hard work others avoid.
We offer flexibility. You'll work from our Minneapolis, Chicago, or New York office on set days each week, and an option to work remote on others.
Our open floor plan reflects our open communication and flat structure—where interns collaborate with VPs, analysts partner with senior leaders, and our CEO engages with every team member. Together, we create an environment where smart, driven people can do their best work and support one another in the process.
We’re equally committed to inclusion and belonging. Ovative fosters a workplace where everyone can participate and thrive—regardless of ethnicity, gender, sexual orientation, gender identity, or expression or other protected class status. Our benefits and policies reflect that commitment, from inclusive medical leave coverage for same-sex spouses to equitable care and support for all families.
Benefits:
We strive to hire and retain the best talent by offering fair, competitive compensation, a meaningful bonus program, and excellent health coverage. When the company performs well, we all benefit.
Some tangible benefits and amenities we enjoy:
Additional information can be found at Ovative's Career Page.
The details of the benefits are covered by applicable plan documents for group benefits and by company policies where a plan document does not apply.
Working at Ovative won’t be easy—but if you like challenging, hard work, driving results, and being surrounded by the best talent, it has the potential to be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!
EEO & Accessibility:
Ovative is an Equal Opportunity Employer committed to a respectful, inclusive workplace for all. Applicants receive consideration without regard to legally protected characteristics (e.g., color, religion, creed, national origin, sex, pregnancy, childbirth and related conditions, sexual orientation, gender identity/, gender expression, gender identity, age, physical or mental disability, marital/ status, familial status, military or veteran’s status, genetic information, status with regard to public assistance, and any other status protected under applicable law).
We provide reasonable accommodations consistent with the Americans with Disabilities Act and applicable state law to qualified applicants and employees with disability, unless doing so would create an undue hardship.
If you need assistance or accommodation at any stage of the application or interview process due to a disability, please contact us at [email protected].
Application Details and Process:
Applicants must be legally authorized to work in the United States for any employer on a full-time basis, without current or future need for visa sponsorship. Ovative is unable to sponsor or take over sponsorship of an employment visa for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification documentation upon hire.
Open Until Filled or Otherwise Withdrawn:
We encourage interested candidates to apply early. The position will remain open for at least 10 business days from the first day of posting. After this time, if the position has not been filled, the posting will remain open until the position is filled, or until the posting is otherwise closed or withdrawn for business reasons.
Ovative Group helps clients achieve sustainable growth by aligning digital marketing activities with business results. It uses the Enterprise Marketing Return (EMR) framework and its EMRge platform to unify data, measurement, and creative outputs for optimizing marketing investments. The firm combines six capabilities, including media, measurement, and creative services, through both advisory guidance and hands-on campaign execution. Its goal is to prove the business value of marketing and drive growth by improving ROI across diverse, high-growth client organizations.
Explore more opportunities at Ovative