Director of Programmatic Product

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

Why Work with Us?

The Performance BU strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim of delivering the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that help deliver business results to our clients.

The Role:

We are seeking a dynamic and innovative Programmatic Product Manager to join our team. This role oversees the entire lifecycle of the agency’s programmatic products, from the initial stages of ideation through to successful launch and ongoing post-launch management. The candidate will work closely with the Head of Product Strategy to fuel the development and enhancement of the product suite, bringing deep subject matter expertise and an understanding of emerging trends to define new features. The product manager will coordinate the product roadmap, prioritizing features based on market research to align with business goals.

A strong emphasis on agile methodologies and agile process implementation is essential for this role. Successful applicants are expected to manage multiple projects, partners and time zones, making it key for them to have strong project management and organization skills. This role requires the ability to both work in startup-like environments and within a large matrixed organization. You will need to be a quick learner, self-starter, pro-active and can work autonomously.

Responsibilities

Key Accountability:

• Stakeholder Collaboration: Foster strong collaborative relationships with cross-functional teams, including tech, engineering, marketing and sales to ensure seamless execution. Serve as the main connection between the technical team and internal collaborators, to guarantee a clear grasp of product functionality, benefits, and requirements.
• Be the Programmatic SME: Act as a subject matter expert, educating and guiding technical team, enablement team and product marketing team on complex programmatic concepts, product benefits and use cases, providing training and gathering feedback to continuously improve the user experience. Articulate and effectively communicate the product roadmap, present feature updates and assist with scaling and onboarding.
• Stay Ahead of the Curve: Maintain a deep understanding of programmatic platforms, competitor landscape, industry guidelines, emerging trends and the evolving application of AI and LLM in programmatic marketing. Leverage this knowledge to collaborate with the Head of Product Strategy to define new features and enhancements for the platform.
• Team Coordination & Agile Delivery: Work with tech lead and engineering teams (offshore) to plan, develop and deploy products on time and within scope. Foster an agile environment, facilitating sprint planning, reviews, retrospectives and stand-ups.
• Backlog Management: Prioritize and manage the product backlog, ensuring that the team always works on the most impactful tasks. Write clear and concise user stories and acceptance criteria to ensure full understanding of the tech team on the domain requirements.
• Quality Assurance: Work closely with the QA team to ensure that the deliverables meet the quality standards and that user experiences are consistent.
• Fluid Communication: Ensure fluid and rapid communication in case of issues, scope changes, estimation inaccuracy or any other situations that could have an impact on the delivery of the team.

Qualifications

PREFERRED SKILLS & QUALIFICATIONS

Must Have

• 3+ years of experience in programmatic advertising, from an agency background.
• Solid understanding of programmatic marketing principles, protocols, the latest trends and product roadmaps. Proficiency using major DSPs and their proprietary tools: DV360, The Trade Desk, Amazon DSP, etc.
• Strong organizational skills, to juggle multiple priorities in a fast-paced environment across various teams and time zones, with a strong bias for action and delivery.
• Outstanding project management skills to break down tasks, simplify product roadmaps, establish owners and timelines, and status reporting.
• Exceptional communication and leadership skills, capable of motivating and leading cross-functional teams to effectively convey ideas and collaborate with diverse teams.
• Solid technical proficiency and a comprehensive understanding of product development processes and methodologies.
• Detail oriented, with a proven track record of shipping product on time and within budget.
• Strong presentation and influencing skills to guide teams and reach agreement with collaborators.
• Proficiency conducting market research and analyzing findings to inform product decisions.

Will ideally have

• Experience with custom bidding, algorithmic optimization, or data marketplaces.
• Background in agency, media, or SaaS product development.
• Hands-on experience with DV360, TTD, or other DSPs.
• Excellent skills in Jira or similar agile project management tools.
• Bachelor’s degree in computer science, Business, or a related field.

About the Way We Work:

Be You

We believe you should be able to be the same person at work as you are at home.  Authenticity and trust are important.  Be who you are, mean what you say, allow other teammates to do the same. 

Know Your Teammates

We know social opportunities reinforce relationships, and relationships shape our attitudes.  Everyone is equal parts teacher and learner, so invest in each other.  We are a community.  Play with intention. 

Make It Better

We believe there’s always room for growth—professionally, personally, and in our communities.  We find opportunities for improvement, innovation, and learning and encourage our clients to do the same. 

Collaborate Expertly

Everyone comes to us with a different background and provides unique value.  Speak up, embrace a “what if” attitude, and support the people around you.  Collaborate with your team, hone your expertise, and remember—the best idea wins. 

Additional Information

About Publicis Performance:

Are you ready to re-invent digital marketing?  At our unit, we’re accelerating the great missions of our clients in the ever-evolving world of search engine marketing, programmatic, social media, Commerce and affiliates.  

If you’re ready to move at the speed of Google, Facebook, and amazon, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you.  We’ll give you the tools, support, and freedom to lead, innovate, and grow.  We hire exceptional people for our global headquarters in the US alongside major cities across the world.  Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore. 

We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas.  We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Colour, Veterans, the LGBTQIA community and allies, and more. 

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range:  $132,715.00  -  $208,840.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/21/2025.

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Compensation Range: USD $132,715.00 - USD $208,840.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/29/2025.