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Red Bull

Manufactures and markets energy drinks

General Sales Manager

Field SalesConfirmed live in the last 24 hours
Full-timeMerrillville, IN, USANo salary listedIn-person

About the Job

Requirements

  • At least 8 years of experience in Direct Store Delivery management, including a proven track record of meeting or exceeding assigned sales objectives.
  • Key account management experience at district, regional, and national levels.
  • A proven track record of motivating and building a successful sales team and promoting initiatives that build strong trade partnerships.
  • Strong leadership skills to provide mentoring, training, or corrective feedback.
  • Excellent verbal and written communication skills, including the ability to prepare presentation materials and present information one-on-one and in a group.
  • Strong computer skills in Microsoft Word, PowerPoint, and Excel.
  • Demonstrated analytical and organizational skills.
  • Previous profit and loss experience and an understanding of computer ordering systems and other information technology systems.
  • English; additional languages are an advantage.

Responsibilities

  • Lead, coach, and develop a capable team to meet or exceed operational objectives and execute sales and distribution targets to standard.
  • Lead with empathy, clarity, and accountability, creating an environment where team members feel valued, supported, and empowered to perform.
  • Establish clear expectations, provide timely and candid feedback, and recognize behaviors and results that reflect company standards.
  • Build a platform for high-potential candidates to develop and prepare for future roles of additional responsibility.
  • Manage operating processes and expenses to deliver targeted profitability.
  • Collaborate with Sales and Distribution Planning teams to develop and execute programs.
  • Model company values and reinforce expected behaviors and ways of working across the profit center.
  • Build a diverse team that reflects the marketplace, lives the company’s values, and is inspired through effective leadership.
  • Contribute and lead among the peer group by sharing best practices and promoting collaboration across the organization.
  • Inspire the team through leadership presence, meaningful recognition, and a clear connection between individual contributions and business priorities.
  • Develop and continually evaluate profit center distribution plans, routes, new-item distribution, and volume and sales forecasts.
  • Evaluate total market conditions, competitive threats, and changing local dynamics that may affect volume, share, profit, and other business metrics.
  • Develop key performance indicator priorities, strategies, and goals for the profit center, coordinating with cross-functional departments to attain volume plans and profit objectives.
  • Translate business priorities into clear expectations and ensure leaders understand required results and expected behaviors.

Desired Qualifications

  • Additional languages are an advantage.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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