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CP Axtra

Wholesale and retail distributor with omnichannel

Department Manager - Campaign Operations & Product Listing

Business OperationsPosted on Nov 13
Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or higher in Business Administration, Marketing, E-commerce, Digital Business, Information Systems, or a related field.
  • At least 7–10 years of experience in E-commerce Operations, Digital Content Operations, Campaign Operations, or related functions, including 3–5 years in a people management role.
  • Proven experience managing operational teams, developing employee capabilities, and driving measurable performance improvements.
  • Strong understanding of CMS platforms, digital campaign execution, product listing operations, and e-commerce workflows.
  • Strong analytical skills with proficiency in Excel or Google Sheets and experience using BI or dashboard tools such as Power BI or Looker Studio.
  • Ability to interpret operational data, establish KPIs, and translate insights into practical improvement initiatives.
  • Experience working cross-functionally with Technology, Marketing, Design, and Commercial teams.
  • Strong project management, stakeholder management, problem-solving, and communication skills.
  • Excellent Thai and English communication skills, both written and spoken, with the ability to coordinate effectively across technical and non-technical teams.

Responsibilities

  • Lead, coach, and develop Campaign Operations and Product Listing teams to achieve operational KPIs and business objectives.
  • Establish clear roles, responsibilities, performance standards, and accountability across both functions.
  • Manage workload distribution, resource planning, team productivity, and execution priorities.
  • Identify team capability gaps and implement structured development and performance improvement plans.
  • Foster a culture of ownership, continuous improvement, and cross-functional collaboration.
  • Oversee end-to-end campaign operations, including content setup, scheduling, publishing, quality assurance, and post-launch monitoring.
  • Manage CMS operations to ensure accurate and timely implementation of campaign assets and promotional content.
  • Establish operational standards, workflows, and quality control processes to minimize errors and improve execution efficiency.
  • Coordinate with Marketing, Design, and Technology teams to align campaign requirements, deliverables, and launch timelines.
  • Identify opportunities for automation and system enhancements to reduce manual operations and improve scalability.
  • Oversee product listing operations, including product information, images, content accuracy, and catalog quality.
  • Establish and monitor product content quality standards to ensure consistency, completeness, and compliance with platform requirements.
  • Drive improvements in product onboarding processes, content validation, and listing turnaround time.
  • Collaborate with Commercial, Marketing, Design, and Technology teams to resolve content-related issues and improve product discoverability.
  • Develop scalable workflows for product listing management, quality assurance, and continuous content improvement.
  • Act as the key operational contact between Campaign Operations, Product Listing, Technology, Design, Marketing, and Commercial teams.
  • Translate operational challenges and business requirements into clear system improvement requests and actionable solutions.
  • Partner with Technology teams on CMS enhancements, workflow automation, system integrations, and operational issue resolution.
  • Drive alignment on priorities, deliverables, timelines, and responsibilities across stakeholders.
  • Manage escalations, resolve operational bottlenecks, and ensure timely issue resolution.
  • Define, monitor, and analyze operational KPIs covering productivity, accuracy, quality, turnaround time, and SLA performance.
  • Develop performance dashboards and reporting frameworks to provide visibility into team capacity and operational performance.
  • Use operational data to identify inefficiencies, recurring issues, and opportunities for process optimization.
  • Lead workflow standardization, process improvement, and automation initiatives to increase efficiency and reduce repetitive manual tasks.
  • Translate data insights into actionable improvement plans and measurable business outcomes.

Desired Qualifications

  • Experience with Strapi or other headless CMS platforms.
  • Experience with product information management (PIM), product catalog management, or content quality systems.
  • Familiarity with Jira, workflow management tools, and Agile methodologies.
  • Experience leading process automation, operational transformation, or platform enhancement projects.
  • Knowledge of SQL, data visualization, or advanced reporting tools is an advantage.
  • Experience in retail, omnichannel, or marketplace environments, or at large-scale operations.
  • Experience leveraging AI-powered tools to improve operational efficiency, content quality, and workflow automation.
  • Familiarity with AI applications in e-commerce operations, including product content enrichment, automated quality assurance, and campaign content management.
  • Ability to identify, evaluate, and implement AI-driven solutions in collaboration with Technology teams to reduce manual workload and improve scalability.
  • Understanding of AI workflow automation, including AI agents.

About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bangkok, Thailand
Founded
1988

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