Growth Strategy Analyst
TikTok
Growth Strategy Analyst
TikTok
Short-form video platform with ads
The User Growth (UG) department is responsible for driving the growth of ByteDance’s global product portfolio. We design tailored growth strategies and leverage marketing, product, and data analysis techniques to achieve business growth goals. The UG team maintains and optimizes a series of scalable growth frameworks, applies them across diverse business scenarios, and continuously identifies new growth opportunities to help our products break through performance ceilings. As a core part of the UG organization, the UG Midplatform Data Scientist Team supports key product lines across ByteDance. Joining us means working closely with overseas marketing and product growth strategy teams, contributing to analytics for products with hundreds of millions of users, and gaining hands-on experience with industry-leading growth practices. Key Responsibilities: 1. Build and maintain comprehensive metrics and reporting systems, conducting in-depth user and growth analyses based on performance data and feedback. 2. Continuously monitor business data, track growth trends, and provide early warnings, diagnostics, and insights for key performance fluctuations. 3. Lead end-to-end analytical projects, from data extraction and metric design to experimental evaluation and business recommendations. 4. Collaborate cross-functionally with product, marketing, and engineering teams to drive data-informed optimizations and deliver measurable business impact.
Minimum Qualification(s) 1. Bachelor’s or Master’s degree in Computer Science, Mathematics, Physics, Engineering, Statistics, or other quantitative/technical fields preferred. 2. 1–3 years of experience in user growth, product optimization, business analytics, or digital advertising analytics. 3. Proficiency in SQL, Excel, R, Python, Tableau, and strong knowledge of common statistical methods and applications (e.g., A/B testing, probability, regression analysis). 4. Excellent communication and collaboration skills, with the ability to explain complex analyses clearly in cross-functional environment. Preferred Qualification(s) 1. Passion for social media and short video products, with a strong sense of curiosity and ownership toward product growth.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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