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We’re looking for a Principal Designer to lead our marketing product at ZoomInfo, with a focus on delivering an outstanding product experience informed by data, AI-driven insights, and deep domain expertise in marketing. In this role, you will shape the entire user journey—establishing a product vision rooted in customer understanding, leveraging cutting-edge technologies, and crafting cohesive design frameworks that speak to the nuanced needs of today’s marketing professionals. You’ll partner with cross-functional teams and industry experts to mentor emerging designers, drive data-informed decisions, and ensure every aspect of our marketing product elevates user outcomes. Ultimately, your leadership will ensure that the product harnesses the power of AI, strategic insights, and marketing best practices to deliver intuitive, efficient, and high-impact solutions for our customers.

 What You’ll Do:

• Champion end-to-end customer journey mapping that leverages marketing domain knowledge and ABM principles, ensuring seamless user experiences across all touchpoints

• Collaborate with Design Systems and Research teams to identify experience gaps, using data analytics and AI to guide iterative improvements with a clear business impact

• Provide frameworks and guidance that help designers and engineers create cohesive, data-informed experiences, enhancing product stickiness and long-term customer value

Leveraging Data, AI & Technological Innovation

• Identify and deploy AI-driven design tools, predictive analytics platforms, and data visualization capabilities that simplify complex marketing workflows and inform design decisions

• Foster a culture of experimentation, where designers test new AI features, data models, and personalization strategies to continually refine the product experience

• Integrate data-driven insights and automation into daily design operations, enabling rapid iteration, targeted improvements, and more meaningful user interactions

Transparency & Communication

• Establish open, data-rich communication channels, ensuring that all stakeholders—from marketing and product management to engineering—have visibility into upcoming initiatives and their potential business impact

• Host regular stand-ups, reviews, and strategy sessions where teams can discuss data findings, AI capabilities, and domain insights that shape design decisions

• Maintain thorough documentation of decision-making rationales, data analysis, and AI-driven experiments to sustain an environment of continuous improvement and accountability

 Strategic Alignment & Flexible Support

• Collaborate closely with Product Management, Engineering, Marketing, and Go-to-Market teams to ensure design strategies align with business goals, industry trends, and evolving marketing methodologies

• Quickly pivot resources and design approaches in response to shifts in customer needs, competitor landscapes, or emerging marketing technologies

• Continuously refine the design team’s strategic direction, ensuring that investments in data analysis, AI integration, and marketing domain expertise drive meaningful, quantifiable business results

What You Bring: 

• Significant experience leading design teams in a marketing or ABM context, with a proven ability to harness data and AI to elevate user experiences

• A track record of mentoring designers and building a culture that values domain expertise, evidence-based decision-making, and continuous skill development

• Familiarity with emerging marketing technologies, AI-driven tools, and analytics platforms, and a comfort integrating these capabilities into the design workflow

• Exceptional communication, organizational, and strategic thinking skills, with an agility to adapt to evolving requirements and capitalize on new opportunities

Preferred Qualifications

• Experience with data analytics tools and visualization techniques

• Experience with enterprise SaaS applications such as SAP, Workday, and Okta

• Knowledge of Python programming and API development

• Experience with artificial intelligence and prompt engineering

Working Conditions

Normal office environment. Some travel may be required

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job