Product Go-to-Market Analyst
Academy Sports + Outdoors
Product Go-to-Market Analyst
Academy Sports + Outdoors
Retailer of sports and outdoor gear
At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers.
We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun.
Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!
In this role, you help move new product capabilities from development into confident business adoption. Your work connects Product, Quality Assurance, and BusinessOperationsso stakeholders understand what is launching, why it matters to customers, and how teams can be ready to use it. By turning product capabilities into clear business value, you support successful launches and stronger adoption across the organization.
Working across the launch lifecycle, you lead go-to-market readiness planning and execution, align features with customer value and businessobjectives, and coordinate preparation across operational and customer-facing teams. Youdemonstraterealistic end-to-end workflows, capture stakeholder feedback, translate capabilities into business processes, and create playbooks, FAQs, user guides, and other enablement materials. After release, youmonitoradoption and launch effectiveness,identifybarriers and enhancement opportunities, and recommend improvements that strengthen future launch and enablement practices.
Your work brings together Product Managers, Productleadership, Engineering, Quality Assurance, Business Operations, Customer Support, Marketing, Store Operations, Omnichannel, and other business stakeholders. You collaborate across technical and operational perspectives to prepare teams for launch, communicate customer value and operational impact, integrate new capabilities into day-to-day work, and share feedback that supports product and process improvements.
Bring your energy, your ideas, and your love for sports and the outdoors.
Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or a related field, or equivalent experience
3+ years of experience in Product Management, Product Operations, Business Operations, Product Enablement, Program Management, QA, UAT, or a related role
Experience leading cross-functional product launches in an Agile environment
Strong understanding of the software development lifecycle and Agile methodologies
Exceptional communication, presentation, and stakeholder management skills
Demonstrated ability to translate technical capabilities into business value
Background developing business process documentation, enablement materials, and operational playbooks
Strong analytical and problem-solving skills with a customer-first mindset
Background supporting digital commerce, omnichannel, marketing, retail, or customer-facing digital products, including customer journey mapping and business process optimization, preferred
Background in product launch planning, organizational change management, and cross-functional partnership with Product Management, Engineering, QA, and Business Operations teams, preferred
A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
Regular in-office attendance isrequired
Acceptable level of hearing and vision to perform job duties
Ability to adhere to company policies and professional standards
Strategy and Execution, Process Improvement, Program Project Management, Quality Assurance and Control, Change Integration
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
Retailer of sports and outdoor gear
Academy Sports + Outdoors sells sports and outdoor equipment, including apparel, footwear, and gear, through physical stores and an online platform. Customers can buy in-store or online and benefit from services like price matching, gift cards, a branded credit card, order tracking, easy returns, and in-store pickup. The company differentiates itself with a wide product range and a focus on convenient, helpful customer service across omnichannel shopping. Its goal is to provide high-quality gear at competitive prices and to make shopping easy and reliable for customers.
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