Marketing Operations Specialist
About the job
- A bachelor's degree in Marketing, Business, Data Science, or a related field.
- Two to four years of experience in marketing operations, with a strong focus on Pardot (Salesforce Account Engagement) and customer relationship management platforms.
- Demonstrated experience with analytics tracking across digital channels, including website traffic, email marketing performance, and conversion tracking.
- Familiarity with A/B testing methods and tools to improve campaign performance.
- Proficiency in customer relationship management and marketing automation platforms, specifically Salesforce and Pardot.
- Strong analytical skills to assess campaign performance and create dashboards and reports in Salesforce.
- Experience with Google Analytics, marketing automation workflows, and UTM tracking setup.
- Ability to manage multiple projects simultaneously, with attention to detail and deadlines.
- Proficiency in Salesforce reports and dashboards for marketing analytics.
- Knowledge of HTML and CSS for email template editing and troubleshooting.
- Experience with cross-platform attribution modeling and marketing return on investment analysis.
- Proficiency in database management and SQL.
- Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation.
- Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives.
- Ensure seamless Pardot and Salesforce integration for accurate lead tracking and hand-off between marketing and sales teams.
- Implement and maintain cross-platform analytics tracking to ensure accurate data collection from email, website, social, and advertising channels.
- Build and maintain reporting dashboards in Salesforce to provide insights on campaign performance, lead conversions, and customer journey analytics.
- Regularly audit tracking setups to ensure alignment between Google Analytics, Pardot, Salesforce, and other tools for holistic reporting.
- Work with the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking and performance measurement.
- Maintain a clean, well-strategized email marketing automation campaign flow through Pardot Engagement Studio to drive qualified demand to the sales team.
- Partner with the content team to ensure consistent messaging and compelling offers in email and digital campaigns.
- Manage and optimize the lead database, ensuring data cleanliness, proper segmentation, and effective use of dynamic content in Pardot.
- Collaborate with the sales team and the outbound marketing specialist to align lead generation and nurturing efforts, focusing on segmented lists targeting key industries and personas.
- Document lead and account automated email outreach and marketing automation.
- Evaluate and recommend new marketing tools or integrations to enhance marketing operations, reporting, and performance tracking.
- Stay updated on Pardot and Salesforce updates and implement best practices in marketing automation, lead scoring, and customer relationship management processes.
- Experience with data visualization tools such as Kibana, Tableau, Power BI, or Google Data Studio.
- Experience using an application programming interface (API).
About the company
Shipa provides integrated logistics solutions for e-commerce, combining freight, fulfillment, delivery, and returns into a single platform accessible via APIs and web interfaces. It handles end-to-end shipping across 100+ countries with options like on-demand, same-day, next-day, and cross-border deliveries. Merchants can get freight quotes, book shipments, and track deliveries through one digital experience backed by a global network and technology. The goal is to simplify and scale online selling by offering reliable, transparent logistics that help merchants reach customers worldwide.
Company Size
201-500
Company Stage
Early VC
Total Funding
$100M
Headquarters
Dubai, United Arab Emirates
Founded
2016
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Simplify's Take
What believers are saying
- Shipa opened two Dubai fulfillment centers, expanding capacity for GCC e-commerce demand.
- Shipa launched new logistics content and Shipa Insights, signaling active product and market development.
- The 2022 iContainers merger expanded reach and supports more online freight bookings globally.
What critics are saying
- Shipa remains a branded arm of Agility, limiting standalone control and exit optionality.
- Competitors can replicate APIs and fulfillment; Shipa lacks clear proprietary moat beyond logistics execution.
- If Agility reallocates capital after the 2022 iContainers merger, Shipa's growth engine stalls.
What makes Shipa unique
- Shipa combines freight, fulfillment, delivery, and returns through APIs across 100+ countries.
- Agility backs Shipa with a digital freight stack and e-commerce fulfillment centers in Dubai.
- The Shipa Freight and iContainers merger created one of the top-five digital forwarding platforms.
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Growth & Insights and Company News
6 month growth
0%1 year growth
2%2 year growth
1%Similarly, Agility logistics and Shipa have jointly launched an express road freight network, bolstering customers' LTL and FTL options and streamlining export processes.
Middle East-based logistics company Shipa Delivery has been named “The Most Efficient Last Mile Operator 2022” by the London-based Business Tabloid magazine.
Shipa’s technology will be integrated into Mirantis’ Lens application to manage Kubernetes clusters.
Shipa, a cloud-native application API provider, has launched Shipa Insights.
Shipa Freight, the Dubai-based digital freight forwarding arm of Kuwait-based Agility, is merging with Agility-owned online platform iContainers to expand their digital forwarding reach.