Full-Time

Manager – Social Media

Posted on 8/20/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Data & Analytics
Consumer Software

Compensation Overview

$104k - $156kAnnually

Junior, Mid

Boston, MA, USA

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Social Media
Video Editing
Graphic Design
Requirements
  • 2-4+ years experience in social media and content creation.
  • Energetic, ambitious, curious and creative individual; you love to learn the ins and outs of a new audience and figure out what makes it tick.
  • Experienced shooting on iPhone and digital cameras, with video editing and graphic design.
  • Strong instinct for storytelling and experience with both proactive and reactive content.
  • Passionate about staying up to date on social media trends, cultural moments and love generating creative ideas.
  • Self-starter, highly detailed and comfortable handling multiple tasks at once in a fast-paced environment.
  • Bonus if you love retail, entrepreneurship, marketing and consumer brands of all shapes and sizes.
Responsibilities
  • Execute channel-specific social strategies and lead test-and-learn for social media content, pitching and developing new content ideas and reporting on results.
  • Manage and execute an editorial calendar across core social media channels including Instagram, TikTok, X and LinkedIn.
  • Concept and execute daily and weekly content including directing, shooting and editing short-form video.
  • Work cross-functionally with teams across the company including brand, creative, product marketing, communications and employer brand to produce engagement-driven content across all organic channels.
  • Research and stay on top of content trends and insert Klaviyo into real-time relevant conversations.
  • Assist with amplification and content capture for external events and activities.
  • Work closely with customer support to execute community management and ensure we are appropriately responding on channels.
  • Using provided tools, assist with tracking and reporting on metrics across all channels; optimize our content based on insights.
  • Develop a deep understanding of Klaviyo’s customers, their challenges and opportunities, and develop clever ideas for content designed to engage them.

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses specifically on e-commerce and operates on a subscription model that scales with business needs. The company's goal is to help e-commerce businesses build stronger customer relationships and drive growth through data-driven marketing.

Company Stage

IPO

Total Funding

$757.3M

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

20%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.

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