Contract
Provides personalized obstetric-midwifery maternity care
$19 - $22/hr
Westport, CT, USA
In Person
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Oula Health provides maternity care by blending obstetrics and midwifery to offer a compassionate, evidence-based hospital birth experience tailored to each mother. The service works by offering a “Middle Ground” approach where care is personalized, with twice as much time spent with patients as in traditional OB practices and round-the-clock availability between visits. Revenue comes from medical fees billed to insurance (including Medicaid), supplemented by financial counseling to help patients manage bills. The company differentiates itself through a hybrid care model that emphasizes longer, more personalized care, accessibility to a wide range of insurance plans, and strong patient support. Its goal is to deliver personalized, empathetic, evidence-based maternity care that improves patient satisfaction and outcomes while ensuring accessibility for diverse populations.
Company Size
51-200
Company Stage
Series B
Total Funding
$53.5M
Headquarters
New York City, New York
Founded
2019
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Health Insurance
Family Planning Benefits
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Oula opens midwifery clinic in Connecticut through Stamford Health partnership. Oula has opened a maternity clinic in Norwalk, Connecticut, through a partnership with Stamford Health. The clinic, which opened in September 2025, is Stamford Health's first midwifery offering and marks Oula's second market expansion beyond New York. The partnership combines Oula's midwife-led care model with Stamford Health's maternity services. Stamford Hospital delivers approximately 2,400 babies annually. The Norwalk clinic provides care from preconception through postpartum, supported by midwives, OB-GYNs, and care navigators. Services include telehealth, virtual support, workshops, and gynecology care. All patients deliver at Stamford Hospital, which recently completed a multi-million dollar renovation of its maternity facilities. Since opening in Brooklyn in 2021, Oula has supported over 2,500 births. The company reports 62% lower rates of preterm birth and 29% lower cesarean birth rates compared to New York City averages, according to March of Dimes 2023 data. Oula provided by Stamford Health accepts most major insurance plans, including Medicaid. A second Connecticut clinic location is planned for 2026.
Oula (the first modern maternity care clinic combining the best of obstetrics and midwifery care) announced it raised a $28 million Series B funding round co-led by Revolution Ventures and Maverick Ventures, with participation from GV and existing investors, including the Female Founders Fund, 8VC, Alumni Ventures, and Great Oaks.
Oula Health secures $28 million to expand its maternity care clinic services.
Oula's model of collaborative care – which combines midwifery and obstetrics –will soon become the largest employer of midwives nationwideBROOKLYN, N.Y., Feb. 20, 2024 /PRNewswire/ -- Oula , the first modern maternity care clinic combining the best of obstetrics and midwifery care, today announced it raised a $28 million Series B funding round co-led by Revolution Ventures and Maverick Ventures with participation from GV and existing investors including the Female Founders Fund, 8VC, Alumni Ventures, and Great Oaks. With nearly $50M in total funding, Oula plans to expand its technology-enabled and hybrid care approach to more markets beyond New York City and launch new services for those in their reproductive years.Maternity care in America is fundamentally broken and the new funding and investor interest reflects the enormous market opportunity to rebuild the consumer experience during a loyalty-defining moment for the most valuable consumer in healthcare. Since 2021, Oula has been leading the way to rebuild a better experience for patients with its unique care model that addresses the needs of consumers, health systems, and payers alike."The power of Oula's collaborative approach to care is that patients feel seen and heard during a transformative moment in their lives, health systems are able to address the evolving expectations of their communities, and we can move the needle on unacceptable outcomes and disparities in maternal care," said Adrianne Nickerson, CEO and Co-Founder of Oula.In the past year, Oula announced its third NYC clinic while outperforming benchmarks on patient experience and outcomes. In comparison to NYC benchmarks, Oula has consistently outperformed on patient outcomes and experiences across 1,500 births through their collaborative care model, delivering a 26% better C-section rate, vs. NYC benchmarks, a 61% lower preterm birth rate, and a 50% better low birth weights rate, all while maintaining a net promoter score (NPS) rating for patient experience above 90."Pregnancy outcomes in the US have consistently deteriorated over the past two decades
Exclusive: Chelsea clinton-backed Oula raises $28 million to expand holistic maternity care beyond New York.