Influencer Manager

About the Role

As an Influencer Manager, you will autonomously manage influencer campaigns across key accounts. The ideal candidate is passionate about influencer marketing and the creator industry, has a working knowledge of both, understands the digital ecosystem across all social platforms, is extremely organised, and operates from a client-first perspective. 

You will lead and execute influencer campaigns, constantly optimising performance while discovering new areas of growth and engagement where possible. You’ll need to be a strong communicator who can collaboratively positively and successfully with key stakeholders across multiple teams - internally and externally with clients. You will drive influencer recommendations. You have previous experience working on influencer, social, or digital marketing campaigns and strategies across all social media platforms.

You have working knowledge of influencer marketing best practices and know how to collaborate with talent and creators to build world-class, award-winning digital marketing campaigns. You are willing to work autonomously, take clear ownership, handle multiple initiatives simultaneously, and prioritise accordingly to contribute to ambitious growth plans. If you are organised, analytical, data-driven, and passionate about influencers and creators, this is a great role for you.

Responsibilities:

• Responsible for the execution, management, and quality control of multiple social media and influencer/creator campaigns.
• Partner with social, creative, production, and cross-functional teams to integrate and optimise influencer strategies and execution into overall social media and advertising strategies
• Collaborate with a range of teams (Clients, PR, Legal, Content) to negotiate influencer agreements, secure appropriate deliverables, and amplify impact. 
• Outreach to influencers and creators, including celebrities, and/or their management teams to secure successful partnerships for our clients.
• Responsible for the influencer casting, development of the influencer selections and presenting for the approvals process. 
• Write briefs for campaigns in collaboration with strategy, creative, and production teams and secure necessary approvals. 
• Quality control influencer content reviews to ensure final deliverables are on brief and will ensure campaign success. 
• Closely monitor and steer campaign budgets and make sure KPIs are met.
• Develop content planning, influencer content cadences, and review creative content (visuals and copy) and be able to provide strategic feedback.
• Manage influencer budget/financial requirements from project kick-off to finish.

 

About You

The essentials:

• 3-5 years of work experience in an international digital marketing or advertising agency.
• 3+ years of professional marketing experience managing influencers and working with them in a paid content capacity, as well as other types of partnerships.
• A structured way of working; strong in planning and organisation, excellent attention to detail.
• Ability to build, execute, and manage mid-to-large influencer marketing programs and budgets, including managing multiple influencers, creators, talent, and clients simultaneously.
• Strong understanding of the creator landscape and talent agency network within EMEA.
• Deeply analytical, understands nuances of the influencer/creator industry and uses data/consumer insights to drive decision-making.
• Excellent verbal and written communication skills to collaborate with cross-functional teams and partners.
• Fluent in English; additional languages are a plus.

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