Full-Time
Senior Software Engineer
Rendering
Procreate
201-500 employees
Mobile drawing and illustration software suite
No salary listed
Hobart, Australia
In Person
 Software Engineering (1) |
|---|
Get referred to Procreate
See people who can refer or advise you
- Experience with CPU and GPU optimization and debugging.
- Familiarity with Apple's Metal architecture.
- Expert or specialist proficiency in C, C++, and low-level programming.
- A tool-based approach to profiling and debugging, including RenderDoc.
- Understanding of design patterns and data structures.
- Experience with modern graphics APIs, including Vulkan, Metal, and DirectX 11.
- Deep involvement with rendering pipeline development in a related domain.
- A mathematical background and familiarity with linear algebra and trigonometry.
- Refine the graphics pipeline.
- Contribute to and refine the mission-critical engine architecture.
- Allocate resources and solve performance issues in novel and creative ways.
- Develop next-generation software that pushes hardware to its limits in low-latency, real-time systems.
- Work with product designers, the product owner, and engineers to deliver graphics experiences and functionality.
- Extract as much performance from the hardware as possible.
- Familiarize yourself with the team structure and workflows during the first 1-3 months.
- Complete the onboarding process and get to know colleagues during the first 1-3 months.
- Build an understanding of product development practices, processes, and frameworks during the first 1-3 months.
- Develop relationships with key stakeholders, team leaders, and executive team members during the first 1-3 months.
- Take ownership of initial initiatives during the first 3-6 months.
- Provide support for graphic engines during the first 3-6 months.
- Prepare and support the execution of core graphics features during the first 3-6 months.
- Establish relationships with interdepartmental key stakeholders during the first 3-6 months.
- Become familiar with the creative product portfolio during the first 6-12 months.
- Become an integral and contributing part of the graphics team during the first 6-12 months.
Procreate builds creative software for iPad and iPhone, including Procreate, Procreate Dreams, and Procreate Pocket, used by millions of artists. The apps are designed for drawing and painting with a fast, responsive brush engine, robust layers, and Apple Pencil support, running efficiently on Apple hardware to deliver a smooth, intuitive experience. They achieve this through a small, tightly integrated team structure, long-term technology bets, and relentless performance tuning, producing tools that are easy to learn and satisfying to use. The company differentiates itself by its independent ownership, Australia-based culture, and emphasis on word-of-mouth adoption rather than sales funnels, focusing on delivering quality that artists value. Its goal is to provide reliable, powerful creative tools that empower artists to express themselves and create celebrated work, while growing a sustainable business and maintaining a strong, collaborative engineering culture.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Hobart, Australia
Founded
2011
Get referred to Procreate
See people who can refer or advise you
Simplify's Take
What believers are saying
- Procreate's March 2026 Mac announcement opens a new desktop market beyond iPad.
- The July 2026 Beginners Series lowers adoption barriers and expands classroom and self-taught users.
- Procreate Dreams and Procreate 6 updates extend retention while Phoenix technology matures.
What critics are saying
- Procreate Mac and Procreate 6 slipped to 2027, leaving Adobe more time to attack.
- Generative-AI rejection narrows feature parity; competitors will pitch faster workflows through 2026.
- Apple platform dependence creates existential risk: any iPadOS policy change can crush distribution.
What makes Procreate unique
- Procreate's August 2024 AI refusal and July 2026 policy still protect human-first branding.
- The iPad-only, one-time-purchase model differentiates it from Adobe's subscription-heavy creative suite.
- Procreate's privacy promise—no art access, no activity tracking—builds trust with artists.
Help us improve and share your feedback! Did you find this helpful?
Company News
Decrypt’s Art, Fashion, and Entertainment Hub. Discover SCENE"I really fucking hate generative AI," James Cuda, CEO of Procreate, declared in a video posted on X, marking a clear stance on what his app company thinks about Generative AI technology. His statement marks a stark departure from the AI-embracing stance of competitors in the space."I don't like what's happening in the industry, and I don't like what it's doing to artists," he continued, announcing that the popular Procreate app for iOS devices won't be jumping on the generative AI bandwagon.ADADThe company doubled down on its position with an official statement published on its website titled “AI is not our future.”"Generative AI is ripping the humanity out of things,” the statement reads. “Built on a foundation of theft, the technology is steering us toward a barren future.” The company said generative AI is a “moral threat” to human creativity and assured users it will not adopt the technology, it will not access their data, and it will not track their activity—addressing the main concerns that users of design software giant Adobe protested a controversial change in its terms of service earlier this year.Adobe faced a major backlash over its generative fill feature as users shared concerns about the company having access to their outputs to train AI models. Adobe came up with a clearer license weeks later, but it was difficult undo the damage caused by a PR disaster.First Adobe changed their Terms to give themselves a permanent license to any content you produce using their software. Then they pretended it was a misunderstanding
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreDisclaimer: VentureBeat uses generative AI to create selected article imagery and other assets.Designed by Australian firm Savage Interactive, the digital illustration app Procreate was launched in 2011 to embrace one new wave of tech change: tablet computing, specifically, the Apple iPad. But now its CEO James Cuda is vehemently rejecting another big technological shift: generative AI.“I really fucking hate generative AI,” Cuda said in a video released on the official Procreate account on the social network X last night. “I don’t like what’s happening in the industry and I don’t like what it’s doing to artists. We’re not going to be introducing any generative AI into our products.”Cuda further explained his stance: “Our products are always designed and developed with the idea that a human will be creating something…we believe we’re on the right path supporting human creativity.”In addition, Procreate posted a new webpage at Procreate.com/ai that further outlines its commitments to not using gen AI for its products and states:“Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future
Procreate has released a new Beginners Series designed to break down the barrier to entry for those new to digital art.