Regional Sales Manager (International)

Vitabiotics · London, United Kingdom (Hybrid) · Full-time · Posted 2026-07-09

Salary: GBP 80,000–80,000

Workplace: hybrid

Department: Export

Description

Job title: Regional Sales Manager (Africa & LATAM)

Location: North West London, NW2 7HF

Salary: £80,000 per annum + bonus

Hours: Core working hours are 9:30am to 5:00pm, 40 hours per week, worked over five days, Monday to Friday.

Hybrid: 3 days in office, 2 days working from home (due to the nature of the role we offer remote working with fewer days in office visits for meetings).

Requirement: Fluency in language other than English such as Spanish or Portuguese is advantages

Start date: Immediate

Our business…

At Vitabiotics, you'll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!

Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes many of Britain’s leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.

As the UK’s No.1 vitamin company, exporting to over100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen’s Award for Innovation, awarded for its ground breaking clinical research.

As part of our commitment to innovation and development, we are looking for a Regional Sales Manager to join our forward-thinking team. The Regional Sales Manager (Africa & LATAM) is to lead, develop, and execute sales strategies within their assigned region to achieve revenue growth, market penetration, and customer satisfaction goals. This role typically involves overseeing regional sales, managing key customer relationships, and ensuring alignment with the company's global strategy while adapting to local market conditions.

Responsibilities will include…

1. Sales Strategy & Execution

Develop and implement export sales strategies to meet and exceed regional & countries sales targets.
Identify and expand into new international markets and optimize existing sales channels.
Align regional strategies with global business goals.

2. Market Development

Conduct competitive analysis and market intelligence to help inform product positioning, new product launches and market entry strategies.
Analyse & act on market, sales, channels, category opportunities and trends

3. Client & Partner Management

Build and maintain strong relationships with distributors, key accounts and healthcare professionals.
Negotiate contracts, pricing structures, and service terms with international partners.

4. Export Compliance & Logistics

Ensure all export activities comply with international trade regulations, documentation, and product registration requirements in target countries.
Coordinate with logistics and supply chain teams for efficient product delivery and inventory control.

5. Marketing & Brand Development

Help driving agreed marketing activation plans for each country through distributors in collaboration with Head of Export Marketing and with help & support of Marketing Activation Executive
Advise on promotional campaigns tailored to regional market dynamics.
Drive range expansion and help with product launches, and digital marketing initiatives.
Customise product messaging and promotional materials in line with regional cultural trends and consumer behaviour.

6. Medical Promotion

Lead product presentations, help with training, and education sessions for healthcare professionals and key opinion leaders (KOLs).
Support in the organising and running of training days, exhibitions and HCP conferences (focussing on gaining continuous medical education (CME) certification for such events)

7. Forecasting & Reporting

Monitor and report sales performance, market feedback, and promotional effectiveness.
Provide monthly reporting, forecasts and business updates to senior leadership.

8. Cross-functional Collaboration

Liaise with Technical team and other support services for product registration, technical documentation, and compliance.
Work closely with Marketing and Nutrition and Training to align strategy and execution.

9. Travel

Regular international travel for market development, customer engagement, and promotional activities.

Requirements

Bachelor's degree in Business, Life Sciences, Pharmacy, or a related field (MBA preferred).
Extensive experience in international sales and export management, preferably in the pharmaceutical, FMCG, health care, nutrition industry.
Demonstrated experience in both commercial sales, business development and marketing activation.
Strong sales and business development acumen with some understanding healthcare regulations, terminology and dealing with HCPs/KOLs.
Excellent communication, interpersonal, and presentation skills.
Ability to implement compelling sales, marketing and medical promotional plans to drive business through distributors.
Fluent in English; additional languages relevant to the region are a plus (Spanish or Portuguese)

Skills

Strategic Sales Planning
Territory & Account Management
Negotiation & Closing
Customer Relationship Management
Market Intelligence
Excellent Communication
Problem-Solving & Decision-Making
Results-Driven Mindset

Benefits

24 days annual leave plus bank holidays.
Birthday day off.
2 Charity days a year.
Bupa dental cover.
Private medical insurance.
50% staff discount on all Vitabiotics products.
Staff skills training.
Health and wellbeing programme.
Pension contributions.
Sick pay support.
Free onsite parking.
Enhanced maternity or paternity leave.
Company events.
Fresh fruit and snacks.
Free EV charging station.

Apply

Apply at Vitabiotics

About the company

Vitabiotics is a British, independent, family-run company that makes health care supplements and vitamins. It develops science-backed, balanced formulations tailored to different life stages and dietary needs, including vegan, vegetarian, and gluten-free options, sold online and through partnerships with educational and medical institutions. Its approach combines decades of nutritional research with a direct-to-consumer model and occasional promotions like free UK delivery. The goal is to improve wellbeing by providing high-quality, evidence-based supplements accessible to individuals and families.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1971

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Simplify's Take

What believers are saying

Bain Capital signed July 24, 2026, validating Vitabiotics at about £900 million.
Ultra Magnesium Gummies launched in 2026, capturing gummy demand and magnesium search growth.
Disney Star Wars and FareShare partnerships broaden reach while reinforcing child and social-purpose brands.

What critics are saying

Bain Capital's July 2026 takeover can replace family control and founder-led culture.
Regulatory approval still gates closing; any delay extends uncertainty through 2027.
Private-equity pressure can cut innovation spending, weakening brand trust against Haleon and Nestlé Health Science.

What makes Vitabiotics unique

Vitabiotics built category brands like Wellwoman, Pregnacare, and Wellkid since 1971.
Its formulations target life-stage niches, from pregnancy to menopause and children.
The company combines pharmacy distribution, DTC sales, and exports across 100 countries.

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Benefits

Health Insurance
Dental Insurance
Wellness Program
Training Programs
Parental Leave
Paid Vacation
Hybrid Work Options
Employee Discounts
Company Events
Paid Sick Leave

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth

Home of Direct Commerce

Jul 27th, 2026

Bain Capital agrees to acquire Vitabiotics.

Bain Capital agrees to acquire Vitabiotics. 27th July 2026 Bain Capital has agreed to acquire British vitamin and supplements business Vitabiotics in a deal reportedly valuing the company at up to $900m. The transaction includes Vitabiotics' UK operations and much of the wider VB Group, including Meyer Organics in India and operations across Africa. No official consideration has been disclosed, and completion remains subject to regulatory approval and other customary conditions. Bain said there would be no immediate changes to day-to-day operations, with the UK remaining central to the company's brand, innovation and category leadership.

GFM Limited

Jul 27th, 2026

Bain Capital to acquire Vitabiotics in £900m deal.

Bain Capital to acquire Vitabiotics in £900m deal. * July 27, 2026 * - 9:16 am Bain Capital has agreed to acquire British vitamins and supplements company Vitabiotics, in a transaction that values the business at approximately £900m, according to a report by Bloomberg citing unnamed people familiar with the matter. The deal will see Bain's Asian private equity team lead the investment in the wider Vitabiotics Group, which includes India-based Meyer Organics and operations in Africa, including VB Egypt. The parties have not disclosed financial terms. Vitabiotics markets a portfolio of supplement brands including Wellman, Wellwoman, Pregnacare and Wellbaby, with its products widely sold through pharmacies and other retailers in the UK. Chief executive Tej Lalvani, who previously appeared as an investor on the BBC television programme Dragons' Den, said the company had built its business by targeting specific consumer categories and developing market-leading positions in areas including pregnancy and children's nutrition. Lalvani, whose father Kartar Lalvani, founded the company in 1971, said consumer attitudes towards health and wellness had shifted significantly since the Covid-19 pandemic, with greater emphasis on quality of life, nutrition and lifestyle. The acquisition comes amid a wave of takeover activity involving UK companies, as international investors continue to target businesses with global operations. Lalvani said he hoped the UK government would recognise the importance of attracting investment and retaining wealth in the country. He has relocated to the United Arab Emirates but continues to visit the UK regularly. Bain Capital was advised by Rothschild & Co, while Houlihan Lokey advised Vitabiotics.

Microsoft

Jul 16th, 2026

Bain Capital signs $1B+ deal to acquire UK nutraceuticals firm Vitabiotics

Bain Capital has signed final agreements to acquire 100% of British nutraceuticals firm Vitabiotics for over $1 billion, according to sources familiar with the matter. The company, founded by Indian-origin entrepreneur Dr Kartar Lalvani, operates in the UK, China, and India. Vitabiotics' portfolio includes brands such as Wellman and Wellwoman multivitamins, Perfectil for skin and hair care, Pregnacare pregnancy support, and Osteocare bone health supplements. The firm exports to over 100 countries and previously received the Queen's Award for Innovation. Discussions are underway to potentially onboard a co-investor alongside Bain Capital, though no final decision has been made. Neither Vitabiotics nor Bain Capital provided immediate comment on the transaction.

Grandflame Ltd

Mar 26th, 2026

Vitabiotics launches Ultra(TM) Magnesium citrate gummies.

Vitabiotics launches Ultra(TM) Magnesium citrate gummies. * Vitabiotics has launched Ultra(TM) Magnesium Gummies, expanding the UK's No.1 Magnesium supplement brand* with a convenient gummy format * Each two-gummy serving provides 300mg magnesium in magnesium citrate form, along with 100% NRV (1.4mg) vitamin B6 * Developed as the latest innovation within the Ultra(TM) range, reflecting growing consumer interest in magnesium supplements and gummy formats Vitabiotics, the UK's No.1 vitamin company**, has introduced Ultra(TM) Magnesium Gummies, the newest addition to its Ultra(TM) range. The launch responds to rising consumer demand for magnesium supplements in different forms reflecting awareness of magnesium's role in supporting many areas of health and wellbeing including the nervous system, muscle function and to help reduce tiredness and fatigue. Gummies have exploded in popularity recently, across the wider vitamins and supplements market. Two gummies provide 300mg magnesium per daily serving, delivered in magnesium citrate form, along with 100% NRV (1.4mg) vitamin B6. Magnesium and vitamin B6 contribute to the reduction of tiredness and fatigue, normal energy release and normal psychological and nervous system functions, while magnesium also supports normal muscle function and the maintenance of normal bones and teeth. There is growing interest in different forms of magnesium. Magnesium citrate is a form of magnesium that is bound to citric acid. It is one of the most bioavailable forms, meaning it is easily and efficiently absorbed by the body. It's also generally well tolerated and is less likely to cause digestive discomfort. Ultra(TM) Magnesium Gummies are available in a delicious strawberry flavour, are vegan-friendly, and free from preservatives, artificial colours, and sweeteners. Each pack contains 60 gummies (2 per serving/30-day supply), with a RRP of £17.95. Melissa Cohen, Head of Nutrition at Vitabiotics, says: "Interest in magnesium continues to grow, with many consumers looking for formats that fit easily into daily routines. Magnesium plays an important role in the body, supporting normal muscle function, psychological function and energy release. By combining magnesium with vitamin B6 in a convenient gummy format, Ultra(TM) Magnesium Gummies offer a practical alternative to tablets and capsules. Taken daily, these nutrients contribute to normal energy release, muscle function and the reduction of tiredness and fatigue as part of a varied, balanced diet." Demand for magnesium Growing consumer awareness of the benefits of magnesium has contributed to increasing demand. Monthly search volumes for magnesium reached 3.3 million in 2024, an increase of over 480,000 from the previous year[1]. According to Mintel, 16% of UK adults who use vitamins and minerals include magnesium in their routine[2], reflecting its popularity among consumers looking to support everyday wellbeing. Ultra(TM) Magnesium is already established as the UK's No.1 Magnesium supplement brand* attributable to the popular tablets product. The launch of Ultra(TM) Magnesium Gummies provides consumers with a new way to enjoy magnesium in citrate form, in a chewable gummy format as part of the leading Ultra(TM) range. Key Product Information (2 per day): * Provides 300mg magnesium per daily serving in magnesium citrate form, along with 100% NRV (1.4mg) vitamin B6 * Magnesium + vitamin B6 contribute to the reduction of tiredness and fatigue, to normal psychological and nervous system function and to normal energy release * Magnesium contributes to normal muscle function, and the maintenance of normal bones and teeth * Suitable for vegans and vegetarians with a delicious strawberry flavour; free from preservatives, artificial colours and sweeteners * 60 gummies per pack; two gummies per day (with your meal) * RRP: £17.95 Ultra(TM) Magnesium Gummies are available at Vitabiotics.com and in-store at selected retailers. * Nielsen GB ScanTrack Total Coverage, Value Sales, 52 w/e 4th October 2025. ** Nielsen GB ScanTrack Value and Unit Sales, 52 w/e 4th October 2025. 1. NutraIngredients - Top supplement trends, according to Google (magnesium search volume). 2. Mintel - UK Vitamins and Supplements Market Report 2023 (magnesium usage among adults). 3. NutraIngredients - Gummy Vitamins Market Size, Share, Growth and Industry Analysis.uou

KamCity

Sep 12th, 2025

Vitabiotics Teams Up With Star Wars To Launch New Vitamin Gummies For Kids

Vitabiotics has collaborated with Disney to launch new Wellkid Gummies with Star Wars The Mandalorian.

Vitabiotics

Regional Sales Manager - International

About the job