Senior Executive – Lead Management & Market Intelligence

Job Description:

Job Description

1. CRM Lead Management
- Monitor and manage all enquiries received through the Company's CRM platform, corporate website, events, email & social media.

- Review, validate, and register incoming enquiries in the CRM system.

- Categorize leads according to:

• Company Name
• Country of Enquiry
• Delivery Destination
• Product Category / Product Requested
• Business Unit
• Industry Segment (where applicable)

- Assign enquiries to the appropriate Commercial Person-in-Charge (PIC) based on the Company's lead assignment process.

- Ensure all lead information is complete, accurate, and updated in the CRM system.

- Set a schedule to follow up with Commercial PICs to obtain updates on lead status and ensure timely CRM updates.

- Align with the commercial team to drive a collaboration between potential leads with SD Guthrie to ensure a long term sustainable impact.

2. Cross-Functional Coordination

- Monitoring the progress of all assigned leads until closure.

- Follow up regularly with Commercial PICs to obtain updates on lead status.

- Ensure lead statuses are updated promptly within the CRM system.

- Escalate overdue or inactive enquiries to the relevant manager when necessary.

- Track key milestones from enquiry receipt to opportunity conversion or closure.

- Support continuous improvement initiatives to enhance CRM processes and lead management efficiency.

- Include the part where this role also include collaboration and highlight the partnership to drive SD Guthrie image and the success stories.

3. Reporting & Analytics

- Consolidate and prepare monthly lead management reports.

- Generate reports based on:

• Company Name
• Requested Country
• Delivery Country (Region)
• Product Category
• Business Unit
• Lead Status
• Conversion Status
• Response Time

- Analyse enquiry trends and identify recurring market opportunities.

- Develop periodic dashboards highlighting key customer and market trends.

- Identify opportunities to improve customer acquisition, retention, and lead conversion.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Sales, Economics, Data Analytics, Market Research, or a related discipline.
• Minimum of 2 years of experience in CRM administration, sales operations, commercial support, market research, customer insights, or business analytics.
• Strong analytical and problem-solving skills with specific overview on attention to detail.
• Stakeholder management with good communication and interpersonal skills to effectively coordinate with Commercial, Marketing, and cross-functional teams.
• Proficient in Microsoft Excel (Pivot Tables, Power Query, Lookups, Charts, and basic data analysis).
• Proficient in Microsoft PowerPoint and Word for management reporting and presentations.

To apply, please submit your resume and cover letter outlining your interest for this role.