Writer

WeScale Media is the in-house content engine behind WeScale, the company teaching everyday entrepreneurs how to build real, branded Print-on-Demand businesses on Shopify.

Our mission is to become the most-watched, most-trusted brand in the Print-on-Demand and online business space.

We produce high-performance long-form video, short-form social, and podcast content that reaches people deciding whether to bet on themselves. Our content is not vanity media. It is designed to drive measurable reach, deepen trust, and create downstream business impact across the entire WeScale ecosystem.

We operate like a studio, not a startup content team. That means structured workflows, batch production, clear performance metrics, and an aggressive commitment to innovation, especially through AI-native production systems.

We are building a repeatable content machine that compounds: more output, higher quality, faster iteration, stronger monetization, and deeper brand equity over time.

If you are joining WeScale Media, you are not here to just make content. You are here to help build a media powerhouse.

The Role

The Writer is the voice behind our written content: captions, scripts, newsletters, promotional copy, and every written asset tied to content performance. WeScale runs two founders and two personal brands in parallel, Meg and Chris, so you write in distinct brand voices and switch between them cleanly.

This role owns:

• The captions and social copy that carry each piece across every platform

• The scripts and long-form written assets behind our YouTube and short-form content

• The promotional and campaign copy that launches episodes, fills newsletters, and powers ad creative

• The brand voice guides and the living library of signature phrases that keep every founder on-voice

You are not just writing words.

You are writing the reason someone keeps watching.

This role writes in distinct brand voices and does not default to AI-generated output. If you outsource your writing to AI, this is not the role for you.

This role requires both executional speed and editorial discipline. High volume is the baseline. High quality is non-negotiable. You write across two founders' voices until your words are indistinguishable from theirs.

This role reports directly to the Head of Content.

What You'll Own

Social Copy & Captions

• Write platform-native copy and captions across Instagram, LinkedIn, TikTok, X, YouTube, and Threads

• Open every piece with a strong hook and close it with a clear call to action

• Match the pacing and tone each platform rewards

• Carry both founders' voices across every channel without losing either one

Scripts & Long-Form Written Assets

• Write scripts and long-form written assets for YouTube and short-form video

• Structure every script around a clear hook, payoff, and reason to keep watching

• Cut anything that does not earn its place. Every line moves the viewer forward

• Translate research and founder ideas into scripts that sound like us, not like a brief

Promotional & Campaign Copy

• Write promotional and campaign copy for episode launches, newsletters, and ad creative

• Draft PR quotes and announcement copy in each founder's voice

• Build subject lines and openers that get opened and read

• Tie campaign copy back to measurable content and growth results

Brand Voice Guides

• Build and maintain brand voice guides for both founders

• Keep a living library of signature phrases and do/don't examples

• Document what each voice sounds like so output stays consistent at volume

• Train the team and any contributors against the guides

AI Integration

• Build prompt libraries that accelerate first drafts without flattening voice

• Use AI for draft acceleration and variation testing, not finished copy

• Set a clear framework for where AI helps and where it hurts

• Embed AI so speed goes up and voice quality does not go down

What We're Looking For

• 5+ years in copywriting, content, or brand writing for digital media or personal brands

• Proven ability to write convincingly in multiple distinct voices

• A strong grasp of what copy performs on each platform and why

• Experience writing at volume across scripts, captions, newsletters, and long-form

• Proficiency with AI writing tools and a clear framework for where they help versus hurt

• Comfortable in a fast-paced, deadline-driven, multi-project environment

What Success Looks Like

• Every brand has consistent, on-voice output across all platforms

• Hook and caption quality improves measurably in engagement and click-through

• Scripts and long-form assets are delivered on time with no bottlenecks

• The Head of Content spends less time editing and more time on strategy

• AI is embedded so speed is up and voice quality is not down

Our Values

Our core values are the heart and soul of this company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to building a great business.

Own the Outcome: Take full responsibility for the result, not just the task. You do not wait for permission or hand off problems. You own the goal end to end and make it happen.

Set the Standard: Be the bar everyone else measures against. Good enough is not the standard. You raise the quality of everything you touch and everyone around you.

Radical Candor: Have the courage to say the hard truth and the humility to hear it. Nothing great gets built without honest feedback, given directly and received openly.

Fiduciary Mindset: Act as though you are legally obligated to do what is best for the customer. Every decision serves the people who trust us with their business.