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FlixMobility

Intercity bus and rail travel platform

CRM Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeMunich, GermanyNo salary listed

About the Job

Requirements

  • At least 3 years of professional experience in customer communication, ideally in CRM or digital marketing.
  • A strong understanding of customer needs and the ability to interpret customer-behavior data and derive relevant insights.
  • Creative and analytical thinking, with the ability to question existing approaches and find pragmatic solutions.
  • Strong stakeholder-management skills, clear communication, and the ability to prioritize different requirements effectively.
  • The ability to independently develop concepts and presentations and present them convincingly.
  • Strong language skills and the ability to formulate customer communications for target audiences.
  • Fluent German and English.
  • Experience with a CRM tool is ideal; Braze knowledge is a strong plus.
  • A completed degree in Marketing, Business Administration, Communication, or a comparable qualification.

Responsibilities

  • Analyze customer behavior and affinities to identify relevant products and offers for different target groups.
  • Develop compelling multichannel messages and creative approaches to best position products and offers in customer communications.
  • Set up new communications in Braze or implement changes to existing communications across email, push, in-app, and in-web channels.
  • Analyze results, conduct tests, and continuously optimize audiences, content, and channels.
  • Coordinate closely with CRM colleagues on lifecycle management and customer retention, and with teams including Brand, Marketplace, Train, and Tech.

Desired Qualifications

  • Experience in CRM or digital marketing.
  • Experience with a CRM tool; Braze knowledge is a strong plus.

About the Company

FlixMobility

Intercity bus and rail travel platform

FlixMobility, now operating under the corporate brand Flix, is a travel technology company connecting passengers with intercity bus and rail services. Through brands including FlixBus and FlixTrain, it manages route planning, pricing, ticketing, marketing and the digital customer experience while transportation partners operate many vehicles. The platform serves travelers across Europe, North America and other markets. Its model combines software, network planning and partner operations to make long-distance ground travel bookable through a unified consumer service.

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