Head of Community & Social

The role

You'll lead organic social and community across both NPHub and NPHire — strategy, channels, content, ambassador talent, and outcomes. You'll also be the most consistent voice in front of the camera for NPHub. Most of our best content will start with you: scripts you write, reels you film, threads you post, ambassadors you mentor. 

You'll report to our Director of B2C Marketing, and partner closely with B2B marketing, paid social, our content/creative pod.

Who you are

You're an NP, NP student, or RN (active or recently practicing) who decided your highest leverage on the profession isn't seeing one more patient — it's helping thousands of nurses navigate this career. You've already started building an audience, your own or a brand's. You can write, you can shoot, you can edit, and you're not afraid of the camera. You've also led — a team, a function, a creator program, a community — and you can run an operation, hire, set strategy, and report to leadership.

If you've been considering leaving the bedside or the clinic for marketing, content, or community work — and you wish you could find a role that respected your clinical training instead of asking you to forget it — then this role is for you!

What you'll own

You — as the primary on-camera voice. Original talking-head content, educational explainers, day-in-the-life, NP career commentary, preceptor stories. You're the steady face on the feed. 

Strategy and execution. You set the 12-month roadmap for community and social across both brands. That includes: ambassadors & content creators; social media communities (Facebook groups, LinkedIn groups, subreddits, etc.); social content (including short and long form videos); and more! 

Audiences you'll serve

Five overlapping communities:

• NP students live in Facebook groups and on social media, and they respond to peers more than to brands.

• Preceptors are the supply side. They want clarity on earnings, schedules, and that we'll handle the paperwork.

• Practicing NPs (NPHire candidates) are on LinkedIn and IG, want salary transparency, employer trust signals, career content.

• Universities are B2B. Marketing supports a sales-led motion with thought leadership and PR.

• Clinical employers (NPHire B2B) care about time-to-fill and pipeline quality.

You'll know most of this in your bones. We'll teach you the parts you don't.

Required qualifications

• Active or recently active clinical credential. NP, NP student, RN, or directly equivalent clinical role. 

• Demonstrated audience-building. Your own creator presence, a brand's, or a community you've grown with measurable outcomes. Bring the link and the numbers.

• 5+ years in marketing, content, or community work, with at least 2 of those years at a leadership or function-owning level. Player-coach DNA — you can still ship a reel at 11pm and also build a 12-month strategy.

• Native fluency in TikTok, Instagram Reels, LinkedIn, and Facebook Groups as a creator and an operator.

• AI-fluent. ChatGPT, Claude, CapCut AI features. We use these every day.

• Located in Atlanta (or willing to relocate) and comfortable with hybrid in-office work.

Bonus qualifications

• An existing personal audience of 25K+ on any platform.

• Past experience building or scaling an ambassador, affiliate, or creator program.

• Reddit-native — you understand why brands fail there.

Location & work style

Hybrid in Atlanta. 2–3 days/week in our Atlanta office with the marketing and leadership team, the rest from wherever you do your best work. 

How to apply

Send us:

1. A 3–5 minute video of you on camera. Tell us: your clinical background, the most important thing you've built in the last three years, and one specific bet you'd make in your first 90 days at NPHub.

2. Links to your work — your own creator presence, brand channels you've grown, communities you've led, ambassador programs you've built. Numbers help. Stories help more.

3. A resume or LinkedIn URL.

The video is the audition. We're hiring the person on the other side of the camera as much as the strategy in their head.