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Adclear and DOJO AI partner to bring agentic marketing, end to end, to regulated financial firms. Pedro Matos Jul 30, 2026 Marketing in financial services carries a heavier rulebook than most industries. Adclear and DOJO AI are partnering to help regulated marketing teams meet that rulebook without losing speed. Adclear, the agentic compliance software for financial marketing, and DOJO AI, the intelligent marketing system, have announced a partnership built on an observation both companies kept making independently: inside regulated financial firms, marketing and compliance sit on the same workflow, and neither function can move faster than the other allows. Adclear checks and clears financial marketing against FCA, SEC, FINRA and CFPB rules in minutes, with a full audit trail, for teams at firms including IG, Scottish Widows, PensionBee UK & US. DOJO's platform watches every marketing channel, tracks brand performance and creates on-brand content for teams at firms including Morningstar and Kuda. Between them sits one workflow, spanning the marketing team that creates the campaign and the compliance function that has to clear it. Marketing leaders at regulated financial firms are expected to match the speed and creativity of unregulated competitors while carrying a far heavier rulebook. Agentic systems like DOJO's have already transformed how fast those teams can read the market and produce work. Agentic clearance is what lets that work ship at the same pace. This is the core of the partnership: each platform makes the other more valuable. Content created at speed still has to clear compliance, and it does no good sitting in a queue. A compliance engine, in turn, delivers the most value when a system is feeding it work at volume, continuously, rather than in occasional bursts. Put the two together and neither is waiting on the other: DOJO keeps the pipeline of campaign work full, and Adclear keeps that pipeline moving to market. Both companies share a conviction about where this is heading. Marketing stacks are moving from tools that assist to systems that act, learn and compound. In financial services, that loop only closes when compliance runs at the same speed as creation. A regulated marketing team with both layers in place operates the way its unregulated competitors do: reading signals, producing work, shipping it while the moment is live, and learning from every cycle. "Marketing teams in regulated finance have the same ambitions as everyone else and a much harder rulebook," said Joe Jordani, co-founder of Adclear. "Working with DOJO means the whole workflow, from the first campaign signal to the cleared promotion, runs at one speed." "So many of the teams we work with sit inside financial services, where compliance shapes every campaign decision," said Duarte Garrido, CEO and founder of DOJO AI. "Adclear covers the part of the workflow our customers ask about most." The partnership will run through the second half of 2026, with the two companies appearing together at joint events in London this autumn, a shared podcast and co-created content. Details will be announced on both companies' LinkedIn pages and websites. Each touchpoint will make the same case the partnership is built on: creation and clearance are worth more together than either is alone. About Adclear Adclear is agentic compliance software for financial marketing. The platform checks marketing content against FCA, SEC, FINRA and CFPB rules and a firm's own risk appetite, returning cleared or corrected content in minutes with a full audit trail, so regulated marketing teams ship at the speed of their unregulated competitors. Adclear has cleared more than 50,000 financial promotions across 40+ jurisdictions for firms including Plum, InvestEngine and Trade Nation. Adclear is headquartered in London and New York. adclear.ai About DOJO AI DOJO AI is the intelligent marketing system: an agentic platform that watches every channel, tracks brand performance, runs marketing workflows and creates on-brand content, getting smarter with every campaign. Named one of WIRED's Top 100 startups, DOJO is used by more than 100 brands including PensionBee, Morningstar and Kuda. DOJO has offices in London and Lisbon. dojoai.com

IG Group taps Adclear for AI-powered advertising compliance. IG Group has announced a strategic partnership with Adclear, an AI-powered marketing compliance platform, to automate the auditing and approval of its digital advertising campaigns across global markets. The collaboration will see Adclear's technology integrated into IG's marketing operations, with the platform scanning creative assets for regulatory compliance in real time. The system uses natural language processing to detect non-compliant language, verify risk warning placement and ensure promotional materials meet jurisdiction-specific requirements. Regulators have stepped up oversight of financial promotions. The Financial Conduct Authority reported a 97.5% increase in financial promotions amended or withdrawn during 2024, while the UK's Consumer Duty has placed greater burden on firms to demonstrate their marketing leads to good customer outcomes. The 2024 criminal charges brought by the FCA against social media influencers promoting unauthorised investment schemes increased scrutiny of affiliate marketing programmes. With the EU AI Act coming into full effect in 2026, firms using AI in marketing face new requirements for auditable and transparent systems. Adclear's platform creates searchable records of approvals, monitors social media content from affiliates and flags deviations from approved compliance scripts. "FCA and ASA regulations are constantly evolving, just as marketing techniques boost teams' abilities to create, personalise and ship content to their audiences faster than ever," Doni Hoti, CEO & co-founder of Adclear. "With new rules - including those around cryptoassets - set to come into force later this year, finprom is on track to come under an increasingly bright spotlight. To continue to meet demand, firms like IG need processes that are robust, accurate, and able to keep pace with the market. We're excited to be partnering with them to help unlock a new chapter for their compliance at such a critical time for the sector."

Fintech compliance platform Adclear raises £2.1m. The startup's product is used by fintechs including Plum, yonder and PensionBee. Fintech Thu 13 Nov 2025 Image credit: Adclear Adclear, a London-based fintech compliance platform used by the likes of Plum and PensionBee, has raised a £2.1m seed round. Launched in 2024, Adclear has developed an AI-powered platform that automates compliance checks required of finance companies regarding their marketing content and product updates. Banks, fintechs, trading platforms and crypto organisations use the platform to ensure that any customer-facing communications are compliant with current financial regulation. "In the world of AI-powered marketing, teams are able to create, personalise and disseminate more content, more quickly than ever before," said co-founder and chief executive officer Doni Hoti. "But if brands in the finance space want to 10x their marketing, they need powerful tools to ensure it doesn't become a regulatory nightmare. Adclear's AI enables compliance to move at the same speed as creation; unlocking a new frontier for communications innovation whilst removing a major burden from marketing and compliance teams alike." The seed round was led by Outward VC and included backing from AFG Partners, Tenity, Haatch, Fprce Over Mass Capital and angels including Clearscore founder Dan Cobley and Coinbase MD Keith Grose. "We believe that a small number of AI-native companies will define how compliance is managed across all regulated industries, enabling a level of speed, consistency and efficiency previously unimaginable," said Andi Kazeroonian, principal at Outward VC. "Adclear is one of the most compelling examples of this taking place within financial services. The founders have combined product obsession with a deep understanding of its client's pain points to deliver a solution that's intuitive, accurate, and transformative in its impact."