Jewellery Designer
About the job
- Professionally fluent in English.
- Communicate design intent clearly and precisely through drawings and written specifications.
- Demonstrate a strong eye for design and cohesive aesthetic sensibility.
- Be willing to learn new tools and work with artificial intelligence.
- Be thorough and detail-oriented, with high quality standards.
- Be coachable and dedicated to continuous personal and professional improvement.
- Sketch and develop original jewelry designs for seasonal and capsule collections.
- Create technical drawings and specification sheets that clearly communicate design intent to the factory.
- Select materials, including metals, gemstones, findings, and alternative components.
- Review and approve production samples to ensure accuracy to design intent and quality standards.
- Stay current on industry trends, emerging materials, and the competitive landscape.
- Maintain an organized archive of sketches, specification sheets, and samples.
- Present collections and concepts to internal stakeholders.
- Contribute to product naming, storytelling, and collection narratives.
- Analyze defect reports and return data to identify recurring quality or design issues.
- Translate findings into specific specification or design changes and verify corrective actions with suppliers.
- Coordinate cross-functionally with production, operations, art direction, and website teams to align on timelines, assets, and launch requirements.
- Three or more years of professional jewelry design experience and a portfolio to share.
- Strong knowledge of metals, stones, fabrication methods, and finishing techniques.
About the company
Linjer designs and sells fine jewelry through direct-to-consumer channels, offering pieces at fair prices. Its products are marketed and sold online, with a focus on accessible pricing and quality craftsmanship. The company differentiates itself through its bootstrapped origins, experienced leadership, and a culture of meritocracy, humility, and agility, while its founders also run a private equity group that owns a DTC portfolio. Linjer’s goal is to grow its jewelry line and DTC reach while keeping prices fair and products well made.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Central and Western District, Hong Kong
Founded
2014
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Simplify's Take
What believers are saying
- Linjer said in December 2024 it plans 3-4 Hong Kong stores soon.
- Linjer ships worldwide and covers duties and taxes in every country.
- Linjer relaunched watches in April 2025 and added new jewelry arrivals in 2025.
What critics are saying
- The ASA ruled on May 13, 2026 that Linjer's diamond ads misled consumers.
- Linjer's website still says it has no physical stores, despite HK store plans.
- A DTC brand selling fashion and jewelry faces existential demand collapse if paid acquisition weakens.
What makes Linjer unique
- Linjer sells direct-to-consumer jewelry, watches, and bags from Hong Kong.
- Founded in 2014, Linjer bootstrapped with crowdfunding instead of venture capital.
- Linjer promises fine materials at lower markups than traditional luxury retailers.
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