Senior Director

Job Overview:

The Marketing Strategy and Operations team at Coursera partners with all areas of the marketing organization and the enterprise sales team to drive revenue, design and execute marketing strategies, and lead internal processes to enhance productivity, leverage, and efficiency.   As the Director of Marketing Strategy and Operations, you will support a global team and be recognized as a leader within the organization, reporting directly to the CMO.

In this role, you will build and manage core operational processes such as business planning, reporting, and ongoing business operations management. You will also take on a variety of special projects, ranging from resource allocation models and organizational cadence to maintaining and reporting on new marketing processes, platforms, and tools. Your responsibilities will include conducting in-depth quantitative analysis of key performance metrics, providing insights, solving problems, and creating scalable systems and processes.

You will work closely with senior leaders across organizations, managing a team of marketing operations managers to quickly address issues and implement solutions. Success in this role requires being deeply analytical, detail-oriented, and adept at working in a structured manner within ambiguous environments.

Responsibilities:

• Identify opportunities to enhance marketing team leverage and efficiencies, and lead initiatives to scale standard processes and integrate advanced marketing technologies. 
• Develop and manage key marketing reporting mechanisms, including weekly and quarterly dashboards, comprehensive reports, and funnel metrics to assess the performance of inbound and outbound campaigns, identify trends, and evaluate ROI.
• Design and implement a global marketing data strategy to ensure consistent data quality, while maintaining robust data governance practices and adhering to data privacy and anti-spam compliance standards.
• Direct the marketing tool roadmap, leading implementations and integrations with Coursera’s data warehouse, in collaboration with the data engineering and Salesforce teams.
• Establish marketing measurement approaches aligned with current industry best practices and benchmarks.

Basic Qualifications:

• 10+ years of marketing experience of which 7+ in marketing operations
• Experience managing large-scale marketing operations teams and developing cross-functional collaborations
• Experience in quantitative data analysis of marketing program effectiveness, forecasting and ROI
• Background in CRM solutions and marketing automation 
• Experience with analytics and attribution tools, along with spreadsheet and presentation software
• Project management experience

Preferred Qualifications:

• Excellent communication skills, both written and spoken
• Management consulting experience
• Specialization in marketing, finance, mathematics, business or related field of study
• Previous experience with marketing tool data integrations are a plus

If this opportunity interests you, you might like these courses on Coursera:

• Bridging the Gap between Strategy -Design and Delivery
• Communicating Business Analytics Results
• Exploring and Producing Data for Business Decision Making

Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. This role’s targeted hiring base salary range is between $200,000 and $215,000. The actual base pay is dependent upon many factors, including but not limited to prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits.