Jobscan

AI-driven resume and profile optimization

Growth Marketing Manager - Paid Social

Performance & Paid MarketingPosted on Nov 13

Full-timeRemote in Canada

About the Job

Requirements

Have 4 to 7 years of growth or performance marketing experience, including at least 3 years of hands-on paid social experience with Meta Ads Manager.
Have directly owned paid social budgets of at least $10,000 per month within the advertising account, rather than solely through an agency.
Demonstrate a track record of optimizing downstream conversions such as purchases, subscriptions, customer acquisition cost, or return on ad spend for a business-to-consumer product, ideally a subscription, app, or free-trial product.
Be able to explain creative strategy for finding winning ads, with examples of successful hooks, user-generated content, and short-form video.
Understand measurement tools and concepts including Meta Pixel, Conversions API, UTM parameters, Google Analytics 4, and attribution windows, and critically assess platform-reported results.
Have experience growing an organic social account and managing its community.
Write human-sounding, on-brand ad copy, hooks, and posts.
Use Claude, ChatGPT, or similar AI/large language model tools in daily work and quality-check content before publication.
Be able to independently manage a budget and target without daily oversight.
Be comfortable with data, able to build reports and draw clear conclusions.
Be based in Canada and consistently work hours overlapping US Eastern time (EST, CT, or PT).

Responsibilities

Own paid social end to end, starting with Meta (Facebook and Instagram), including strategy, account structure, audiences, bidding, budget pacing, daily optimization, and testing expansion into TikTok, Reddit, YouTube, and LinkedIn where results support it.
Build and operate a creative testing process covering concepts, hooks, scripts, user-generated content, and short-form video; test weekly, scale winning creative, and manage fatigue.
Connect spend to registrations, trials, and paid subscriptions using first-party data; set up and maintain the Meta Pixel and Conversions API with engineering; and run incrementality tests to measure social's contribution.
Scale budgets when results meet cost-per-subscriber and payback targets, and quickly stop underperforming activity.
Own organic social across LinkedIn, Instagram, TikTok, and YouTube, including content strategy, a consistent publishing schedule, and a useful, human voice for job seekers.
Manage the community by responding to comments, messages, and reviews, and turning customer stories and feedback into content.
Promote launches and seasonal moments on social, including new product features, the January job-search peak, and Black Friday promotions, coordinating with email and paid search.
Develop retargeting and audience strategies across paid social, coordinating with the email program so social and lifecycle marketing work together.
Use AI tools such as Claude and ChatGPT daily to increase creative output, accelerate analysis, and maintain quality.
Report weekly on performance and learnings, and partner with the Head of Marketing on budget, channel mix, and priorities.

Desired Qualifications

Experience with career, human resources, or job-search-related products.
Experience with TikTok, Reddit, YouTube, or LinkedIn ads.
Experience managing creator and user-generated-content partnerships.
Video-editing skills with CapCut or Premiere and basic design skills with Figma or Canva.
Experience with incrementality or geo-lift testing.
SQL or BigQuery skills.
HubSpot experience.

Salary Range: 135000 to 150000 (Currency: CAD) (Pay period: per-year-salary)

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️!

Summary

Join Jobscan as our Growth Marketing Manager, Paid Social, and build our next major acquisition channel. Search has powered our growth for years. Now we’re investing in social, and you’ll be the person who makes it work.

This is a hands-on ownership role for a performance marketer who loves being in the ad account every day, not a passive management seat. You will own paid social end to end, starting with Meta: strategy, budget, creative testing, measurement and scale, judged on what matters, which is new paying subscribers at a healthy cost. You will also own our organic social presence: posting, community, and responding to the job seekers who talk about us. Partnering directly with the Head of Marketing, you will turn social from a channel we’ve tested into one we rely on.

Key Responsibilities

Own paid social end to end, starting with Meta (Facebook and Instagram): strategy, account structure, audiences, bidding, budget pacing and daily optimization, then test and expand into TikTok, Reddit, YouTube and LinkedIn where the numbers support it.

Build and run a creative testing engine: concepts, hooks, scripts, UGC and short-form video, tested at a steady weekly cadence, with winners scaled and fatigue managed.

Own measurement: tie spend to registrations, trials and paid subscriptions using first-party data, set up and maintain the Meta Pixel and Conversions API with engineering, and run incrementality tests so we know what social truly adds.

Scale with discipline: grow budget as results prove out against our cost-per-subscriber and payback targets, and cut what doesn’t work quickly.

Own organic social across LinkedIn, Instagram, TikTok and YouTube: content strategy, a consistent publishing rhythm, and a voice that sounds human and useful to job seekers.

Run community management: respond to comments, messages and reviews, and turn customer stories and feedback into content.

Bring our launches and seasonal moments to social, including new product features, our January job search peak, and promotions like Black Friday, in coordination with email and paid search.

Build retargeting and audience strategy across paid social, and coordinate with our email program so social and lifecycle work together.

Use AI tools like Claude and ChatGPT daily to multiply creative output, speed up analysis and keep a high quality bar.

Report weekly on performance and learnings, and partner with the Head of Marketing on budget, channel mix and priorities.

Required Skills & Qualifications

4 to 7 years of growth or performance marketing experience, with 3+ years hands-on in paid social (Meta Ads Manager)

Direct ownership of paid social budgets of $10K+ a month, inside the account, not only through an agency

A track record of optimizing to downstream conversions (purchases, subscriptions, CAC, ROAS) at a B2C product, ideally subscription, app or free-trial

Creative strategy skills: you can explain how you find winning ads, with real examples of hooks, UGC and short-form video that worked

Measurement fluency: Meta Pixel, Conversions API, UTMs, GA4, attribution windows, and a healthy skepticism of platform-reported results

Organic social experience: you have grown an account and managed a community

Strong writing: ad copy, hooks and posts that sound human and on brand

Strong AI/LLM fluency: you use Claude, ChatGPT or similar tools in your daily workflow, with a clear quality check before anything goes live

Self-directed and high-judgment: you can take a budget and a target and run with it without daily oversight

Comfortable with data: you build your own reports and draw clear conclusions from them

Based in the Canada, with working hours that consistently overlap US Eastern time (EST, CT, or PT)

What will make you stand out!

Experience in career, HR or job-search related products

TikTok, Reddit, YouTube or LinkedIn ads experience

Creator and UGC partnership management

Video editing (CapCut, Premiere) and light design skills (Figma, Canva)

Incrementality or geo-lift testing experience

SQL or BigQuery skills

HubSpot experience

Benefits

- Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼

- Competitive salary + stock options - you should have a piece of what we're building here🏗️

- Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️

- Unlimited PTO + Canadian Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆

- Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️

- $1000 home office stipend, education stipend, internet stipend

- Apple computer provided

- Bi-annual company retreats

About the Company

Jobscan

AI-driven resume and profile optimization

Jobscan helps job seekers land more interviews by using AI to analyze resumes, cover letters, and LinkedIn profiles against specific job descriptions. The product scans the user’s documents, compares them to a target job description, and highlights keyword gaps, offers optimization tips, and provides an overall fit score to improve ATS compatibility. It’s built to make job search easier by giving tailored, actionable guidance to tailor applications for each role. Distinguishing factors include a focused emphasis on real-time keyword matching and ATS optimization against individual job descriptions, rather than generic job-search tools. The company’s goal is to empower users to land more interviews by providing precise, job-specific guidance and tools for crafting better applications.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Seattle, WA
Founded: 2014

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