Part-Time
Mobile Service Representative
Bike
Cowboy
201-500 employees
Direct-to-consumer connected electric bikes and services
Compensation Overview
€40/hr
Remote in Germany + 1 more
More locations: Berlin, Germany
Remote
Service work is performed on the road.
 General Maintenance & Repair (1) |
|---|
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- No previous experience is required, although bike passion and knowledge are a plus.
- Candidates must be empathic, customer-oriented, and handy.
- Candidates should like biking and urban mobility.
- Candidates must have self-employed or freelance status.
- Candidates must be fluent in the local language and English.
- Candidates should be available for a totally flexible schedule.
- Ride across the city between customer appointments.
- Repair customers’ bikes at their door.
- Aim to return customers to the road quickly while providing a high-quality repair experience.
- Use remote diagnostics to identify the issue and fix beforehand.
- Complete online training to perform fast and seamless repairs.
- Contact the specialized Repair team by phone when unexpected problems arise.
- Bike passion and knowledge are a plus.
Cowboy designs and sells connected electric bikes for urban commuters. They use a direct-to-consumer online model complemented by test-ride locations, service centers, and a subscription-based Cowboy Care for maintenance, insurance, and accessories. The bikes have a lightweight frame with a removable battery, a carbon belt drive, integrated lights, and a mobile app that provides a secure digital key, GPS theft protection, ride data, and route navigation, plus AdaptivePower that adjusts motor output automatically. They stand out through their design language, modular hardware, and social/environmental focus (B Corp certification in 2022), while controlling branding and customer experience via direct sales and retail presence, with a goal to make e-bikes a mainstream transport option.
Company Size
201-500
Company Stage
Acquired
Total Funding
$147.1M
Headquarters
City of Brussels, Belgium
Founded
2017
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Simplify's Take
What believers are saying
- ReBirth completed Cowboy's acquisition on 2025-12-18 and injected €15 million.
- Cowboy planned 1,500 January 2026 bikes to clear backlog and restart deliveries.
- July 2026 support updates said most C4 orders shipped and UK centers open soon.
What critics are saying
- Cowboy lost €21 million in 2024, with €56 million debt and negative equity.
- Adrien Roose left in December 2025; Tanguy Goretti stepped back in January 2026.
- Persistent service backlogs and recall execution can still destroy the brand by 2027.
What makes Cowboy unique
- Cowboy's connected-bike software, including crash detection and live games, differentiates its hardware.
- Brussels design and software teams remain independent under ReBirth, preserving product identity.
- ReBirth's Peugeot, Gitane, and Solex network gives Cowboy retail and service reach.
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Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↓ -1%2 year growth
↑ 2%Another independent rides off into the sunset. | Image: Cowboy The Brussels-based electric bike company has officially closed its deal to be acquired by ReBirth Group Holding, which also owns...
Brussels-based e-bike manufacturer Cowboy has been acquired by French industrial group ReBirth. The takeover marks the departure of Cowboy's chief executive officer and co-founder Adrien Roose from the company. No financial details of the transaction have been disclosed.
Brussels-based electric bike company Cowboy has been acquired by ReBirth Group Holding, which owns cycling brands Peugeot, Gitane and Solex. The deal includes undisclosed funding from ReBirth and €15 million from existing shareholders. The funding will restart production and address a backlog of spare parts. ReBirth is the parent of Re-cycles, the French manufacturer that took over Cowboy's e-bike assembly operations earlier this year. Cowboy faced significant challenges in 2025, including delayed deliveries and repairs, and a costly frame recall that brought the company close to bankruptcy. The company's design, engineering and software teams will continue operating independently from Brussels, though founder and chief executive Adrien Roose has departed.
Brussels-based e-bike company Cowboy was saved from bankruptcy by a takeover from French e-mobility firm Rebirth, which invested €15 million and acquired an 80% stake. Rebirth plans to cut costs and expand Cowboy's retail presence. Cowboy is projected to lose €8-10 million this year with a turnover of €20-22 million, aiming to break even by 2027 with €40 million turnover. Original investors lost most of their investment, retaining only 20% of the company.
French conglomerate ReBirth is acquiring the struggling Brussels-based e-bike brand Cowboy. ReBirth is investing €15 million in the rescue, securing an 80% stake in Cowboy.