Bridgestone is a global manufacturer and seller of tires and rubber products for passenger cars, trucks, buses, aircraft, and construction/mining vehicles, along with a diversified line of industrial rubber and chemical products. Its tires and related products work by using rubber compounds, treads, belts, and inflating systems to provide grip, stability, and load support for different vehicles; the company combines product development with a broad distribution network to reach customers worldwide. Compared with many competitors, Bridgestone differentiates itself through its large, worldwide reach and its integrated portfolio that spans consumer tires, industrial rubber, and chemical products, all aimed at delivering reliable mobility solutions. The company's goal is to be a leading global supplier of tires, rubber and chemical products that support safe and efficient transportation across various industries and regions.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Tokyo, Japan
Founded
1931
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DriverReviews announces Winter Customer Choice Awards 2026/27. DriverReviews, Europe's largest verified tyre review platform, has announced the winners of its Winter Customer Choice Awards 2026/27. Bridgestone Blizzak 6 takes the award for Best Winter Tyres, while Michelin Alpin 7 wins Best Winter SUV Tyres. The awards are based on verified driver ratings collected during the last 12 months across passenger car and SUV winter tyre categories. Michelin Alpin 7 also receives Highly Recommended in the passenger car category, alongside recognition for Goodyear UltraGrip Performance 3. Continental WinterContact TS 870 P and Hankook i*cept evo3 X are recognised in the SUV category. The awards put the voice of the customer at the heart of winter tyre choice, recognising products through everyday driving experience and helping motorists make an informed decision ahead of the colder months. DriverReviews is certified to ISO 20488 and AFNOR NF522, providing independent assurance around its review collection, moderation and publication processes. Winter Customer Choice Awards 2026/27 results Best Winter Tyres Winner: Bridgestone Blizzak 6 Highly Recommended: Michelin Alpin 7 Commended: Goodyear UltraGrip Performance 3 Best Winter SUV Tyres Winner: Michelin Alpin 7 Highly Recommended: Continental WinterContact TS 870 P Commended: Hankook i*cept evo3 X Adam Butcher, Director of Growth at DriverReviews, commented: "The voice of the customer carries real weight when choosing tyres. At DriverReviews, we turn verified feedback into relevant insight, helping motorists make an informed choice with greater confidence. Our Winter Customer Choice Awards 2026/27 showcase the tyre brands and products that have earned strong ratings from verified drivers over the last 12 months, across both passenger car and SUV categories. For the recognised brands, these awards represent an endorsement from their customers." 5 hours ago
Bridgestone named Sole Tyre Supplier for Formula E. Home / NEWS / Bridgestone named Sole Tyre Supplier for Formula E. October 2, 2026 Post Views: 1,526 Bridgestone Formula E World Premiere. Bridgestone Takes on a New Journey as the Sole Tyre Supplier for ABB FIA Formula E World Championship Supporting the fastest and most powerful car in Formula E history with innovative POTENZA GEN 4 Rome - Bridgestone Corporation (Bridgestone) will embark on a new journey as the sole tyre supplier for the ABB FIA[*1] Formula E World Championship, the world's leading all-electric motorsport championship, from the 2026/27 Season[*2]. The upcoming Formula E season will see the introduction of the new GEN4 racing car, which sets a new benchmark for speed, sustainability and innovation in motorsport. Boasting unprecedented acceleration, high torque, and permanent active All-Wheel Drive, it's the fastest (top speed of 335 km/h) and most powerful (peak power of 815bhp) car in Formula E history. By providing innovative "POTENZA" tyres that maximise the performance of GEN4, Bridgestone will support dynamic and exciting races. Bridgestone's motorsport activities and entry into Formula E. For Bridgestone, motorsport is both an origin of passion and a challenge to the limits. Based on the fundamental principle that "tyres carry life," Bridgestone's global employees have worked as one team to take on the challenge of motorsport for over 60 years. Through these challenges, Bridgestone has cultivated pride, passion, technological and operational strength, outstanding talent, and brand power, all honed on the extreme stage of racing. Positioning motorsport as a "mobile laboratory," Bridgestone pours the valuable experience and cutting-edge technology gained from racing into the evolution of consumer-grade and commercial tyres. By entering Formula E, a cutting-edge platform, Bridgestone will further refine its technology and enhance its product and manufacturing capabilities. Working with various partners, Bridgestone advances sustainability initiatives across the entire value chain to create social value. Together with global motorsport fans and partners, Bridgestone will share the excitement and emotions of racing and passionately communicate its spirit to the world, continuing to contribute to the development of a motorsport culture, full of challenge and innovation for the future. The uniqueness of Formula E. Formula E is the world's leading all-electric motorsport championship governed by the FIA. Since its inception in 2014, all cars have competed using electric power and take advantage of the clean operation of electric powertrains. Races are held not only at international circuits around the world but also on street tracks in major cities such as Monaco, Sao Paulo, Sanya or Tokyo. Through active social media engagement and unique programs like FIA Girls on Track*[3], Formula E has rapidly expanded, amassing a global fan base of over 400 million. The sport is committed to 'Making Progress Thrilling' and continues to demonstrate electric racing can do more than inspire; it can drive real, measurable change. Bridgestone's "POTENZA" Tyres Supporting the GEN4. The GEN4 boasts extraordinary performance, including astonishing acceleration from 0 to 100 km/h in just 1.8 seconds, a top speed of 335 km/h, a staggering 600kW (815bhp) of peak power delivering high torque, and permanent active All-Wheel Drive. As a result, the requirements for tyres are higher than ever before. To meet these high-performance requirements, Bridgestone has developed "POTENZA GEN4" tyre. "POTENZA GEN4" features high grip to maximise vehicle performance, wide adaptability to diverse road and weather conditions worldwide, and durability to maintain high performance from the start to the end of races. Additionally, Bridgestone has newly developed "POTENZA GEN4 for TYPHOON TYRE[*] [4] " rain tyre, which enables stable driving even in heavy rain. "POTENZA GEN4 for TYPHOON TYRE" provides excellent grip performance even in wet conditions with a large amount of water on the road. By supplying these two types of tyres, "POTENZA GEN4" and "POTENZA GEN4 for TYPHOON TYRE," Bridgestone will passionately support the excitement of Formula E racing in all road and weather conditions. Commitment to creating a better future. For the GEN4 tyres, Bridgestone has achieved a 65%[*5] ratio of recycled and renewable materials[*6] allocation to every tyre by using raw materials such as carbon black derived from pyrolysis oil of end-of-life tyres and silica derived from rice husks. The natural rubber used is sourced from supply chains that have undergone due diligence by Bridgestone, comply with the GPSNR[*7] Assurance System, and are verified by a third party. Furthermore, to achieve carbon neutrality in tyre manufacturing, 100% renewable energy is allocated for both heat and electricity used in production, and CO[2] emissions are able to be reduced by promoting low-carbon transportation[*8] for logistics. In addition, Bridgestone is advancing sustainability initiatives across its entire value chain through co-creation with partners, including initiatives such as chemical recycling of end-of-life tyres. Bridgestone Formula E World Premiere was held in Rome, Italy. Ahead of the 2026/27 Season, the Bridgestone Formula E World Premiere was held in Rome, Italy, on September 30. The event was attended by representatives from the FIA, Formula E, teams, drivers, global media, and influencers. At the event, Yasuhiro Morita, Global CEO of Bridgestone Corporation, expressed his passion for entering the ABB FIA Formula E World Championship, and Hiroshi Imai, CPO (Chief Product Officer), Global Motorsports and Emilio Tiberio, WEST CTO (Chief Technology Officer) introduced the tyre technology supporting the GEN4. The GEN4 tyres featuring the new Bridgestone motorsport logo and design elements were unveiled to the world for the first time. In the afternoon, at Bridgestone's Technical Center Europe, the tyre production site and behind-the-scenes tyre development by engineers and test drivers for GEN4 were also introduced. Yasuhiro Morita, Global CEO and Representative Executive Officer, Bridgestone Corporation: Its return to the FIA World Championship is an exciting re-entry that embodies Bridgestone's history of passion and innovation. Under its Mission "Serving Society with Superior Quality," REm Thailand has continued to push the limits with an insatiable quest for performance and a sense of responsibility for a better future through motorsport activities. On the supreme stage of Formula E, REm Thailand will further evolve the balance of performance and sustainability and pioneer a new future for mobility. Together with organisers, teams, drivers, partners, and fans, REm Thailand look forward to creating a new future. Jeff Dodds, CEO, Formula E: REm Thailand is delighted to welcome Bridgestone to Formula E as its sole tyre supplier for the 2026/27 Season and beyond. Combining rich motorsport heritage with cutting-edge sustainable innovation, Bridgestone is a fitting partner as REm Thailand embark on this exciting new era. The GEN4 car represents the pinnacle of sustainable motorsport design, and REm Thailand look forward to working with Bridgestone as REm Thailand continue to redefine electric racing and lead the race for progress both on and off the track. Marek Nawarecki, Senior Circuit Sport Director, FIA: Bridgestone's appointment as the sole tyre supplier for the ABB FIA Formula E World Championship marks an exciting new chapter as REm Thailand enter the GEN4 era. The tyres will play a key role in delivering the performance and efficiency expected from this new generation of Formula E cars. Building on the collaboration already established during the development of the GEN4 tyres, REm Thailand look forward to continuing this work with Bridgestone, Formula E and the teams to deliver tyres that meet the demanding requirements of the ABB FIA Formula E World Championship and contribute to close, competitive racing for drivers and fans. Hiroshi Imai, Executive Officer, CPO, Global Motorsports, Bridgestone Corporation: REm Thailand is truly delighted to showcase Bridgestone's technology and passion to the world on the new stage of Formula E. In developing POTENZA GEN4, REm Thailand pushed the limits of its technology to fully unlock the overwhelming performance of GEN4. In particular, the newly introduced POTENZA GEN4 for TYPHOON TYRE represents a symbolic evolution for the GEN4 era, enabling drivers to confidently take on even wet conditions. By supporting the dramatically evolved GEN4 from the ground up, REm Thailand is also advancing initiatives toward carbon neutrality and resource circulation, striving to realize sustainable motorsport. REm Thailand will continue to deliver the superior quality to circuits around the world, bringing new excitement and inspiration to racing fans worldwide. Title sponsorship for four races in the 2026/27 Season. Bridgestone will supply tyres for all races in the 2026/27 Season and enliven the events through various activations. Furthermore, Bridgestone will serve as the title sponsor for the following four races, carrying out special activations to enhance the enjoyment of the races.
TyreCall secures Bridgestone distribution deal across Ireland. TyreCall Group has announced a major strategic agreement with Bridgestone to take over the distribution of its passenger tyre business across the island of Ireland. Effective 1st November, subject to closing conditions, TyreCall Group will become the sole distributor for Bridgestone and Firestone passenger, van, and SUV tyres across both the Republic of Ireland and Northern Ireland. Under the terms of the new agreement, Bridgestone will maintain its direct commercial relationships with its Motorcycle, Commercial Fleet, Truck and Bus, and Retread tyre customers. In addition, TyreCall Group will serve as Bridgestone's official logistics partner in Ireland for these specialised product ranges. Sean Cusack, Managing Director of TyreCall Group, stated: "This landmark deal marks a transformative chapter for TyreCall, significantly strengthening our market presence and expanding our premium product portfolio while adapting our operational infrastructure to support seamless distribution and supply chain services nationwide. We are very proud that Bridgestone is putting its trust in us to continue and strengthen customer relationships built over many decades. We believe this expansion offers tremendous opportunities for our customers and trading partners. We are entering a very exciting new chapter for TyreCall, and we look forward to working closely with Bridgestone to deliver exceptional value and service to the trade." This partnership underscores TyreCall Group's ongoing commitment to delivering top-tier automotive products and nationwide distribution efficiency to its valued dealer network. If you have any questions please do no hesitate to contact TyreCall (ROI) Ltd. at +353 49 437 5999 or TyreCall (NI) Ltd. at +44 28 94469882 7 hours ago
Bridgestone unveils Formula E Gen4 tyres ahead of 2026/27 return. Bridgestone has revealed the tyres it will supply as Formula E's sole tyre partner from the 2026/27 season, marking the manufacturer's return to an FIA world championship for the first time since leaving Formula 1 at the end of 2010. The Japanese company presented its plans and new tyres at Formula E's World Premiere event in Rome on Wednesday, ahead of the championship's transition to its Gen4 car. The Gen4 era is expected to bring a substantial performance step, raising the demands on the tyre package. Tyres developed for Gen4 performance. Formula E describes Gen4 as the fastest and most powerful car in the series' history. It is set to reach a top speed of 335 km/h, produce peak power of 815bhp and feature permanent active all-wheel drive. The car is also capable of accelerating from 0 to 100 km/h in 1.8 seconds. Bridgestone has developed a bespoke Potenza Gen4 tyre for those conditions, with a focus on grip, durability and adaptability across different road surfaces and weather conditions worldwide. The range will also include a dedicated wet-weather tyre, named Potenza Gen4 for Typhoon, designed to provide grip in heavy rain and standing water. The source notes that a dedicated wet-weather option has been in strong demand among drivers for several years. Sustainability at the centre of the partnership. Bridgestone says 65 per cent of each tyre is made from recycled and renewable materials. These include carbon black derived from pyrolysis oil from end-of-life tyres and silica sourced from rice husks. The natural rubber is sourced through supply chains assessed under Bridgestone's due-diligence process and verified by a third party through the GPSNR Assurance System. The company also says tyre production will be powered entirely by renewable energy, with low-carbon logistics used to reduce emissions further. Bridgestone Global CEO and Representative Executive Officer Yasuhiro Morita described the Formula E agreement as a natural extension of the brand's motorsport ambitions. "Our return to the FIA World Championship is an exciting re-entry that embodies Bridgestone's history of passion and innovation," he said, adding that the company aims to advance both performance and sustainability through its involvement. Formula E CEO Jeff Dodds welcomed the manufacturer as the championship's sole supplier from 2026/27 and beyond, citing its motorsport heritage and sustainable innovation. The partnership will begin alongside the arrival of Gen4, linking Bridgestone's return to the FIA world championship stage with Formula E's next car generation. Simone scanu. He's a software engineer with a deep passion for Formula 1 and motorsport. He co-founded Formula Live Pulse to make live telemetry and race insights accessible, visual, and easy to follow.
Bridgestone marks 40 years supporting Leukaemia Foundation. First reported by AutoTalk Australia · 28 September at 8:48 am Who's covering this - 1 article * Industry trade - 1 The quick read. * Bridgestone is celebrating 40 years of partnership with the Leukaemia Foundation, supporting Australians living with blood cancer. * The affiliation is one of Australia's longest-running corporate partnerships, demonstrating Bridgestone's commitment to the local community. * This partnership highlights the importance of corporate social responsibility in building brand reputation and loyalty. * The long-term nature of this partnership suggests a deep-seated commitment to supporting the community, which can influence consumer purchasing decisions. For dealers: Bridgestone's 40-year partnership with the Leukaemia Foundation sets a high standard for corporate social responsibility in the automotive industry, and dealers can benefit from exploring similar initiatives to enhance their own brand reputation. AI-assisted summary of the coverage below - check the original reporting before relying on specifics. ADME commentary The ADME angle. Bridgestone's 40-year partnership with the Leukaemia Foundation is a testament to the power of long-term corporate social responsibility initiatives in building brand loyalty and reputation. This affiliation is one of Australia's longest-running corporate partnerships, demonstrating Bridgestone's commitment to supporting the local community and Australians living with blood cancer. What it means for brand reputation. A partnership of this duration and nature can have a significant impact on how consumers perceive the Bridgestone brand, potentially influencing their purchasing decisions and loyalty to the brand. The fact that Bridgestone has maintained this partnership for 40 years suggests a deep-seated commitment to corporate social responsibility, which can be a key differentiator in the market. Competitor response and market dynamics. Other tyre manufacturers and industry players may take note of Bridgestone's long-standing partnership and consider similar initiatives to enhance their own brand reputation and community engagement. In a market where product offerings and pricing can be relatively homogeneous, a strong brand reputation and commitment to social responsibility can be a key factor in influencing consumer choice. Actionable insights for dealers. Australian dealers can learn from Bridgestone's example by exploring opportunities to partner with local charities or community organizations, potentially enhancing their own brand reputation and customer loyalty. Full coverage. AutoTalk Australia · Industry trade · 28 September at 8:48 am Bridgestone and the Leukaemia Foundation are celebrating 40 years of partnership supporting Australians living with blood cancer. The affiliation is one of Australia's longest-running corporate...