Sun King

Off-grid solar home systems provider

Global Clean Cooking Marketing Strategist

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeNairobi, KenyaNo salary listed

About the Job

Requirements

At least 8 years of marketing experience, including 3–5 years in a global or regional position.
Extensive experience in consumer goods, energy access, LPG, or clean cooking industries.
A track record of developing and implementing go-to-market plans across multiple markets.
Strong strategic thinking combined with practical implementation skills.
Experience working with cross-cultural and geographically distributed teams.
Strong skills in interpreting data and translating findings into practical business insights.
Experience marketing products in emerging or frontier markets.
Familiarity with behaviour-change marketing and affordability-focused value propositions.
An MBA or equivalent advanced degree.

Responsibilities

Develop and manage the global brand and marketing strategy for clean cooking products, aligned with company growth, profitability, and impact goals.
Position and promote clean cooking value propositions to increase average revenue per user from day one.
Increase lifetime value across EOs, customers, and installation riders to improve retention.
Spend time in target markets to gather regional and local insights, adapt rollout plans, and increase product adoption.
Use customer data to identify commercial opportunities and inform marketing plans, including structuring data inputs, developing hypotheses, preparing qualitative queries and surveys, reviewing assumptions, and applying relevant findings to business priorities.
Review historical customer data to recommend effective market activities and implementation approaches that generate measurable commercial results.
Translate business goals into clear go-to-market plans across priority regions and customer segments, using customer data and market research.
Define global messaging, market positioning, and value propositions for clean cooking solutions.
Coordinate global product launches and integrated marketing campaigns across digital, retail, field, and partner channels.
Create scalable campaign toolkits and playbooks that enable effective execution in local markets.
Work with regional and country Marketing teams to adapt campaigns to local market needs while maintaining global brand consistency.
Build detailed knowledge of clean cooking consumers, usage patterns, adoption barriers, and cultural contexts.
Spend 50% to 60% of the time in the field gathering qualitative and quantitative research to inform marketing plans, messaging, pricing communication, and channel strategy.
Monitor market trends, activity by other businesses in the sector, and policy or donor-funded initiatives affecting clean cooking.
Maintain consistent and compelling brand messaging that communicates benefits such as cost savings, health, convenience, and environmental impact.
Oversee development of customer-facing content, including sales materials, digital assets, retail point-of-sale materials, and educational tools.
Work with communications and public relations teams to develop industry perspectives and communicate the impact of clean cooking initiatives.
Define success metrics and key performance indicators for global campaigns, product launches, and ongoing marketing programmes, including measures for local market performance.
Monitor campaign results, generate insights, and regularly improve marketing effectiveness and return on investment with in-market teams.
Provide regular updates to the VP of Marketing and Commercial/Sales teams on key performance indicator results, return on investment, market findings, and recommendations.
Develop and roll out the Clean Cooking marketing playbook with in-market Marketing teams across new market entries.
Work closely with Regional Marketing, Commercial/Sales, Product, and Partnerships teams to maintain alignment from product development through commercialisation.
Equip sales teams with tools, training materials, and market insights to improve conversion, customer engagement, and repeat usage.
Develop compelling agent propositions to improve retention and maintain consistent agency performance.
Contribute marketing insights to pricing, distribution, and partnership choices.

Job Location: Nairobi, Kenya.

About The Role:

The Global Clean Cooking Marketing Strategist will shape and implement global marketing strategies that increase awareness, product adoption, average revenue per user (ARPU) and commercial performance across Sun King's clean cooking markets.

The key goals of this role are to:

1. Develop marketing strategies and campaigns that increase sales of cooking equipment.
2. Develop marketing strategies and campaigns that grow gas sales at customer homes.
3. Develop marketing strategies and campaigns that expand the number of EOs selling cooking products and cooking gas.

Success in this position will be anchored on a compelling clean cooking brand and marketing strategy, translated into practical market activities that generate customer growth, increase gas sales and encourage regular gas usage.

The role will work closely with country Marketing teams to gather customer insights, create compelling value propositions and maintain consistent brand messaging across markets. It offers an opportunity to identify new ways of reaching customers, create revenue opportunities and expand access to clean cooking solutions.

This position is central to increasing clean cooking adoption across Sun King's target markets, improving household health, reducing environmental impact and expanding access to reliable energy solutions for millions of families. The Global Clean Cooking Marketing Strategist will shape how clean cooking solutions are presented, valued and adopted across our markets.

Global Marketing Strategy and Planning

Develop and manage the global brand and marketing strategy for clean cooking products, aligned with company growth, profitability and impact goals.
Position and promote clean cooking value propositions to increase average revenue per user (ARPU) from day one.
Increase lifetime value (LTV) across EOs, customers and installation riders to improve retention.
Spend time in target markets to gather regional and local insights, adapt rollout plans and increase product adoption.
Use customer data to identify commercial opportunities and inform marketing plans. This includes structuring data inputs, developing hypotheses, preparing qualitative queries and surveys, reviewing assumptions and applying relevant findings to business priorities.
Review historical customer data to recommend effective market activities and implementation approaches that generate measurable commercial results.
Translate business goals into clear go-to-market plans across priority regions and customer segments, using customer data and market research.
Define global messaging, market positioning and value propositions for clean cooking solutions.

Go-to-Market and Campaign Execution

Coordinate global product launches and integrated marketing campaigns across digital, retail, field and partner channels.
Create scalable campaign toolkits and playbooks that enable effective execution in local markets.
Work with regional and country Marketing teams to adapt campaigns to local market needs while maintaining global brand consistency.

Customer and Market Insights

Build a detailed knowledge of clean cooking consumers, usage patterns, adoption barriers and cultural contexts.
Spend 50% to 60% of your time in the field, gathering qualitative and quantitative research to inform marketing plans, messaging, pricing communication and channel strategy.
Monitor market trends, activity by other businesses in the sector, and policy or donor-funded initiatives affecting clean cooking.

Brand, Communications and Content

Maintain consistent and compelling brand messaging that communicates benefits such as cost savings, health, convenience and environmental impact.
Oversee the development of customer-facing content, including sales materials, digital assets, retail point-of-sale materials and educational tools.
Work with communications and PR teams to develop industry perspectives and communicate the impact of clean cooking initiatives.

Performance Management and Optimisation

Define success metrics and KPIs for global campaigns, product launches and ongoing marketing programmes, including measures for local market performance.
Monitor campaign results, generate insights and regularly improve marketing effectiveness and return on investment (ROI) with in-market teams.
Provide regular updates to the VP of Marketing and Commercial/Sales teams on KPI results, ROI, market findings and recommendations.
Develop and roll out the Clean Cooking marketing playbook with in-market Marketing teams across new market entries.

Cross-Functional Coordination

Work closely with Regional Marketing, Commercial/Sales, Product and Partnerships teams to maintain alignment from product development through to commercialisation.
Equip sales teams with tools, training materials and market insights to improve conversion, customer engagement and repeat usage.
Develop compelling agent propositions to improve retention and maintain consistent agency performance.
Contribute marketing insights to pricing, distribution and partnership choices.

8 to 12 years of marketing experience, including at least 3–5 years in a global or regional position.
Extensive experience in consumer goods, energy access, LPG or clean cooking industries.
A track record of developing and implementing go-to-market plans across multiple markets.
Strong strategic thinking combined with practical implementation skills.
Experience working with cross-cultural and geographically distributed teams.
Strong skills in interpreting data and translating findings into practical business insights.
Experience marketing products in emerging or frontier markets.
Familiarity with behaviour-change marketing and affordability-focused value propositions.
An MBA or equivalent advanced degree.

About the Company

Sun King

Off-grid solar home systems provider

Sun King designs, manufactures, distributes, and finances solar home energy products for off-grid communities in Africa and Asia. Its range includes solar lanterns and solar home systems with inverters and storage that can power lights, radios, phones, and household appliances, all financed through a pay-as-you-go model with small mobile money installments after a low upfront payment. The company differentiates itself with an end-to-end approach—handling product design, manufacturing, distribution, and financing—supported by a large field-agent network and strategic acquisitions like PayGo Energy to expand into clean cooking. Its goal is to increase energy access by helping households leapfrog kerosene and unreliable grids, aiming to reach millions of homes and businesses, including over 2 million in Ethiopia by 2030.

Company size: 1,001-5,000
Company stage: Debt Financing
Total funding: $864.9M
Headquarters: Chicago, IL
Founded: 2008

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