Campaign Marketing Specialist

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 4000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. 

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam and Tbilisi.

Key Responsibilities

• Design, plan, execute, and optimise integrated marketing campaigns across multiple channels to generate pipeline.
• Contribute to the planning, executing and measuring of lead generation campaigns, events and webinars for Tipalti in the UK & Europe
• Help develop content to support lead generation campaigns. 
• Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives and track campaign performance 
• Collaborate with our sales team providing to ensure marketing leads are followed up on effectively to optimise lead conversion
• Support campaign managers in executing, measuring and optimising campaigns 
• Contribute to the planning of new campaigns, helping campaign managers identify the audience segments to target and the best channels to reach them
• Partner with marketing operations to set up KPI tracking and reporting across programmes and channels.
• Create impactful nurture programs to improve conversion rates from leads to opportunities.
• Create outbound email sequences in collaboration with sales to effectively engage with high and low intent leads
• Supporting the local marketing team running in-person and virtual events 
• Write, test, and optimise landing page and email copy for outbound campaigns.
• Help create, test and optimise ABM programs to drive engagement amongst our ICP

About you:

Requirements

• Minimum of 2 years of experience in a marketing campaigns/demand generation role, preferably in SaaS, B2B tech.
• Experience executing marketing campaigns, against measurable goals.
• Strong attention to detail, with the ability to meet deadlines while delivering high quality work.
• Creative thinker, but highly organised, detail-oriented and data-driven.
• Self-motivated and self-managed: able to think independently, get feedback and find solutions.
• Highly collaborative, initiative-taking, and able to consistently meet deadlines
• Great written and verbal communication skills.
• Experience working closely with sales teams
• Experience with Salesforce, Marketo (or other email marketing platform), 6Sense & Outreach a plus but not critica
• Fluent in English

#LI-Hybrid

#LI-AJ2