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Full-Time

Campaign Marketing Specialist

Confirmed live in the last 24 hours

Tipalti

Tipalti

1,001-5,000 employees

Automates global payables and invoicing

Fintech
Financial Services

Junior, Mid

London, UK

Hybrid position.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Salesforce
Marketing
Requirements
  • Minimum of 2 years of experience in a marketing campaigns/demand generation role, preferably in SaaS, B2B tech.
  • Experience executing marketing campaigns, against measurable goals.
  • Strong attention to detail, with the ability to meet deadlines while delivering high quality work.
  • Creative thinker, but highly organised, detail-oriented and data-driven.
  • Self-motivated and self-managed: able to think independently, get feedback and find solutions.
  • Highly collaborative, initiative-taking, and able to consistently meet deadlines
  • Great written and verbal communication skills.
  • Experience working closely with sales teams
  • Experience with Salesforce, Marketo (or other email marketing platform), 6Sense & Outreach a plus but not critical
  • Fluent in English
Responsibilities
  • Design, plan, execute, and optimise integrated marketing campaigns across multiple channels to generate pipeline.
  • Contribute to the planning, executing and measuring of lead generation campaigns, events and webinars for Tipalti in the UK & Europe
  • Help develop content to support lead generation campaigns.
  • Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives and track campaign performance
  • Collaborate with our sales team providing to ensure marketing leads are followed up on effectively to optimise lead conversion
  • Support campaign managers in executing, measuring and optimising campaigns
  • Contribute to the planning of new campaigns, helping campaign managers identify the audience segments to target and the best channels to reach them
  • Partner with marketing operations to set up KPI tracking and reporting across programmes and channels.
  • Create impactful nurture programs to improve conversion rates from leads to opportunities.
  • Create outbound email sequences in collaboration with sales to effectively engage with high and low intent leads
  • Supporting the local marketing team running in-person and virtual events
  • Write, test, and optimise landing page and email copy for outbound campaigns.
  • Help create, test and optimise ABM programs to drive engagement amongst our ICP

Tipalti offers an automated global payables solution that simplifies invoicing, tax compliance, and payment processing for businesses. Its platform allows users to manage the entire accounts payable process, starting from capturing invoices to executing payments. Clients, which range from startups to large enterprises in various sectors like digital networks and adtech, access the platform through a subscription-based model. Key features include touchless invoicing, early payment automation, and support for global ACH payments. Tipalti distinguishes itself from competitors by providing a comprehensive solution that reduces manual workload and ensures compliance with international tax regulations. The company's goal is to help businesses save time and resources while optimizing their financial operations.

Company Stage

Series F

Total Funding

$878.2M

Headquarters

San Mateo, California

Founded

2010

Growth & Insights
Headcount

6 month growth

6%

1 year growth

21%

2 year growth

16%
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Simplify's Take

What believers are saying

  • Tipalti's solutions can significantly reduce the time and resources spent on manual finance processes, leading to increased operational efficiency.
  • The company's focus on modernizing workflows can unlock new growth opportunities for businesses, especially in challenging macroeconomic environments.
  • Recognition as a leading global finance automation company enhances Tipalti's credibility and attractiveness to potential clients and partners.

What critics are saying

  • The recent ransomware attack on Tipalti highlights potential vulnerabilities in its security measures, which could impact client trust and business operations.
  • Reluctance among finance leaders to adopt automation despite recognizing its benefits could slow down Tipalti's market penetration.

What makes Tipalti unique

  • Tipalti's focus on automating finance processes, particularly accounts payable, sets it apart in a market where manual processes are still prevalent.
  • The company's comprehensive approach to supplier management and procurement solutions offers a unique value proposition compared to competitors who may focus on narrower aspects of finance automation.
  • Tipalti's strong emphasis on addressing inefficiencies in finance departments positions it as a critical partner for businesses aiming to maximize cost-saving opportunities.