Digital Marketing Specialist - University Public Relations

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At the University of Wyoming, we value our employees and invest in their success.  Our comprehensive benefits package is designed to support your health, financial security, and work-life balance.  Benefits include: 

• Generous Retirement Contributions: The State contributes 15.19% of your gross salary, and you contribute 3.93%, totaling 19.12% toward your retirement plan. 
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs. 
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure. 
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth. 
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources. 

At the University of Wyoming, we are committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary. 

JOB TITLE:  

Digital Marketing Specialist - University Public Relations

JOB PURPOSE:   

Develop, implement and evaluate strategic digital marketing and communications for the Office of the President. Create and manage relevant, engaging content across digital channels to advance University priorities, strengthen reputation and engage key audiences. Provide expertise in data-informed strategy, content planning and performance evaluation to continuously improve presidential communications and stakeholder engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement strategic digital marketing and content plans for the Office of the President, aligning communications with university priorities and key audiences.
• Create and produce engaging digital content, including graphics, photography, video, written content and presidential multimedia projects.
• Manage presidential social media accounts, website content and digital campaigns, including initiatives, events, appearances and podcasts.
• Establish and evaluate performance metrics and analytics to measure effectiveness and recommend improvements to digital communications.
• Lead content planning and strategy meetings with the President and collaborate with executive leadership, Institutional Marketing and campus partners.
• Provide expertise and recommendations on digital strategy, audience engagement, emerging platforms and communication best practices.
• Monitor audience engagement and manage or appropriately escalate sensitive communications to support accuracy and protect the university’s reputation.
• Manage multiple projects, content calendars and deadlines, including occasional evening or weekend coverage of presidential activities.

SUPPLEMENTAL FUNCTIONS:

• Maintain organized digital content, campaign assets, analytics reports and related records.
• Assist with presentations, briefing materials and other communications supporting presidential initiatives.
• Stay current on emerging digital marketing tools, platforms, trends and best practices.
• Provide support for special events, university initiatives and other Institutional Marketing projects as needed.
• Perform other marketing and communications duties as assigned.

COMPETENCIES:

• Attention to Detail
• Innovation
• Formal Presentation Skills
• Influence
• Visionary Leadership
• Independence

MINIMUM QUALIFICATIONS:  

Education:  Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Journalism, Digital Media or a related field, or equivalent combination of education and experience 

Experience:  3 years work-related experience

Required licensure, certification, registration or other requirements: Valid driver's license with a motor vehicle record (MVR) compliant with the Driving for University Business SAP.

DESIRED QUALIFICATIONS:   

• Experience developing and implementing digital marketing, social media or communications strategies.
• Strong content creation skills, including writing, photography, video, graphics and/or multimedia production.
• Experience using analytics and performance data to evaluate and improve digital communications.
• Excellent written, verbal and interpersonal communication skills.
• Ability to exercise independent judgment, manage multiple priorities and meet deadlines in a fast-paced environment.
• Experience working collaboratively with leadership and diverse stakeholders, with discretion in handling sensitive or high-profile communications.
• Knowledge of current digital platforms, emerging trends and marketing best practices.  

REQUIRED APPLICATION MATERIALS: 

Complete the online application.  The department additionally requests candidates upload the following document(s) for a complete application: 

1. Cover letter 
2. Resume or C.V. 
3. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position). 

WORK LOCATION: 

On-Campus: This position provides vital support to campus customers, and the successful candidate must be available to work and perform essential job functions on campus, understanding our location is at 7,220 feet above sea level. 

HIRING STATEMENT/EEO:   

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email [email protected].  

ABOUT LARAMIE: 

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn  more about Laramie by visiting the About Laramie website. 

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range and the metropolitan Denver area. Laramie’s beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/