Assistant Manager

What You’ll Do

The INTL 360 Marketing Assistant Manager will be working closely with the INTL 360 Marketing & Consumer Engagement Manager, overseeing the EMEA, TR & UKI regions.

This role offers a unique opportunity to gain comprehensive exposure to the full marketing ecosystem of a fast-paced, international beauty brand. The assistant manager will support in the development of marketing strategies, campaign tools, analysis, content development, and global/regional coordination, but also contribute to cross-functions missions.

What You'll be Working On 

CONSUMER ENGAGEMENT MISSIONS

PAID MEDIA (30%)

• Media briefs: Co-build media brief for big bets, always-on & ad-hoc campaigns, and follow-up with agencies. 

• Paid social platforms: Act as INTL support with media agencies & regional teams on platforms set-up, updates…

• Post-mortem report (PBA): Support on consolidating INTL post-campaign reports in collaboration with agencies & regions, for big bets & always-on.

• Insights & intelligence: Gather market/social trends, consumer behavior, competitive analysis, platform updates & learnings with partners (Google, Meta, TikTok, etc.) to elevate media expertise across teams. 

360 MARKETING & CONSUMER ENGAGEMENT (25%)

• Big Bet Toolkit: Support on toolkit building (consumer engagement for trade & consumer events, online, CRM & organic social) & support on regional execution.

• Always-on toolkit: Co-build toolkit (consumer engagement, online, CRM, paid, social) and support regional execution.

• Asset management: Coordinate deadlines, timing, needs & exclusive content with Global, INTL Creative, VM & Regions.

• Copy & translations: Manage translation projects across all channels (VM, paid, social, video, OOH, education). 

• Weekly newsletters: Support weekly INTL Marketing 360 & Product newsletters, ensuring assets/toolkits links are up to date.

• Competitor best practices: Curate monthly highlights (launches, campaigns, sets, GWP, KSM, social) to inspire teams. 

ONLINE & CRM (20%)

• Online experience: Build, cascade & coordinate guidelines for big bets, always-on & ad-hoc (app-preview, homepage, PPage, UGC videos) in collaboration with Global & US Teams.

• CRM strategy: Analyze CRM mechanisms, co-create playbooks/templates, define segments & coordinate with regions on big bets/ad-hoc.

PRODUCT (20%)

• Product information: Support markets with pack shots, artwork & sample orders, UPC… 

• GWP (Gift With Purchase): Coordinate key information (IWD, regions’ quantities…) and support on overall GWP development for INTL

ORGANIC SOCIAL (5%)

• Social guidebook: Create INTL social guide for campaigns & always-on (assets, exclusive content, captions, hashtags).

• Regional requests: Manage social asset requests from regions in collaboration with Global & US teams.

 How You'll Know Your a Fit 

The role requires a strong sense of organization, attention to detail, rigorous, ability to work in fast-paced environment. This role suits someone with an interest in both strategic and operational marketing tasks. It is ideal for a candidate looking to deepen their understanding of consumer engagement, 360 campaign strategy, within a dynamic and collaborative environment. What You’ll Bring:

• Flexibility & Agility: you thrive on change, never shy away from new challenges, and pivot quickly when priorities shift.

• Time Management Mastery: you organize, plan, and prioritize your own tasks, and often the team’s, ensuring smooth, on-time delivery.

• Strong analytical skills, with ability to synthesize campaign and consumer data into actionable insights and business recommendations. 

• Attention to Detail: from proofreading copy to tracking deadlines, your rigor ensures nothing slips through the cracks.

• Collaborative Spirit: you build strong relationships, openly share feedback, and genuinely watch each other’s backs.

• Strong Communication: you articulate briefs clearly, synthesize complex data into actionable insights, and keep stakeholders aligned.

Must Haves

• Fluent in English (spoken and written)

• Minimum 2 to 3 years' experience in retail/cosmetics/luxury goods

• Noticeable experience in marketing (paid media, online & CRM or consumer engagement). 

• Rigor, autonomy, organization, adaptability, and proactivity are essentials for the job. 

• A passion for consumer culture, beauty and trends, with ability to spot emerging opportunities and translate them into engagement strategies 

• Clear understanding of how consumer engagement activities drive business results (acquisition, conversion, RS growth)

• Strong team player with excellent collaboration skills and the ability to work with multiple stakeholders across functions

• Entrepreneurial, resourceful and comfortable taking initiative in a fast-paced, high-growth environment.

• Thoughtful, empathetic, and positive attitude

 #LI-Hybrid