Full-Time

Product Marketing Director

Posted on 5/8/2024

Candid

Candid

201-500 employees

Personalized clear aligner system with virtual check-ins

Hardware
Consumer Software

Senior, Expert

Remote in USA

Required Skills
Sales
Marketing
Requirements
  • Bachelor’s degree or relevant experience
  • Overall 8+ years of experience driving go-to-market or product marketing in the B2B dental or orthodontic space
  • Demonstrably strong emphasis on data-backed strategic insights, value proposition design, and sales team enablement
  • Ability to identify target market segments, understand customer needs, and develop strategies to position the company as a trusted and innovative partner
  • Data driven decision maker, able to self-serve insights both qualitative and quantitative and translate those into content, even in ambiguous settings
  • Excellent communicator, collaborator, influencer, and stakeholder manager, both cross-functionally and with exec level stakeholders
  • Ability to prioritize, meet deadlines, easily transition from high level strategic thinking to detailed creative execution, and independently drive initiatives forward
  • Working knowledge of how product strategies come to life across a variety of content channels (ex: product website, email, collateral, paid advertising, editorial)
  • Excellent understanding of legal and regulatory environment (ideally in healthcare) marketing, promotions, and other compliance-related issues
Responsibilities
  • Develop and drive a strategy for dental practitioner-focused treatment and product offerings
  • Own the voice of the customer and be an expert on the dental professional audience
  • Lead market/buyer/user assessments, quantitative analysis, and qualitative feedback
  • Manage multiple programs, timelines, and priorities strategically
  • Drive major strategic projects including competitive analysis, pricing, product positioning, and developing adoption plans
  • Build and execute GTM strategies for product launch and growth
  • Work cross-functionally with Product, Marketing, and Sales teams
  • Empower Sales teams with strategic content and sales process support
  • Drive testing agenda for new products based on consumer insights and market trends

Working at CandidPro offers the exceptional opportunity to be part of a leading dental healthcare brand that is transforming the orthodontic experience through advanced clear aligner systems. Employees are immersed in an environment that prioritizes clinical support and connected treatment technology, ensuring they are at the forefront of dental care innovation. The company's high-touch service model also provides comprehensive support to dental professionals, underscoring its commitment to excellence and patient satisfaction in the dental industry.

Company Stage

Series D

Total Funding

$341.7M

Headquarters

New York, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

2%

1 year growth

11%

2 year growth

1%