Senior Brand Marketing Manager

The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs,
campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way.

The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.

Essential Key Responsibilities

• Develop and refine the brand strategy, including positioning, messaging, voice, and narrative. Ensure the brand narrative is clear, differentiated, and aligned with the company visual and business goals.

• Help define, document, and govern brand architecture, including how the master brand, sub-brands, product, solutions, capabilities, program, campaign, and partner offerings related to one another – and earn branding.

• Support brand naming strategy and governance for new products, solutions, data offerings, agents, capabilities etc. – ensuring names align to the brand architecture and strategic naming conventions.

• Lead the planning and execution of brand campaigns and initiatives that support awareness, positioning, and differentiation – including media, events, digital, social, etc.

• Create and maintain brand governance materials, including brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources for internal teams and agency partners.

• Serve as the primary brand steward, reviewing materials to ensure the brand was applied correctly and consistently - including advertising, events, web, internal communications, and customer-facing experiences

• Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice.

• Establish tracking and reporting frameworks, using data to inform decisions.

• Stay current with trends in branding, design, and consumer behavior to inform creative direction.

• Collaborate with internal stakeholders and creative teams to ensure alignment and execution of brand standards.

• Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences.

Essential Skills and/or Certifications

• Bachelor’s degree in marketing, communications, or a related field.

• 8+ years of experience in brand marketing; experience in B2B or technology industries is a plus.

• Proven success in developing and executing brand strategies across channels.

• Strong understanding of brand identity, messaging, visual systems, and brand governance.

• Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance.

• Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks.

• Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination.

• Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents.

• Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact.

• Strong organizational and project management skills.

• Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority.

• Proficiency in Microsoft Office Suite skills.

• Understands and embraces AI tools. Demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments.

• Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

• Where applicable, fluency in English and languages relevant to the working market.

Physical Requirements

• Ability to sit, speak and operate telephone and/or computer for long periods of time

• Ability to handle pressure, stressful conditions, and conflict resolution

• Ability to work day, evening and/or weekend hours as needed

• Regular attendance in the office

 
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