Area Manager

About Us

*Must reside in Albany or Rochester, NY*

At JetFuel, the role of Area Manager is held by a hands-on field leader who is dedicated to recruiting, training and leading the Promotional Specialists who bring every on- and off-premise sampling program to life in their market – and to ensuring each one is executed to the highest client standards.

As a key member of the team, they serve as the local point of contact for client field marketing, while also contributing to a positive, collaborative culture across the organization – demonstrating strong leadership, sharp organization, and a relentless dedication to flawless field execution.

Overview

• People Minded – Must show dignity and respect to all people• Integrity – Must exemplify the highest degree of ethical behavior• Results Oriented – Must show passion, pride and commitment to succeed with HUSTLE• Highly Organized – With consistent and timely communications• Trust – Must be honest, sincere and confident• Teamwork – Must build trusting relationships and have each other’s backs• Innovation – Must progress through a combination of creativity, common sense & vision• Balance – Must maintain an optimistic, “go get it” attitude & be able to balance it with a healthy work / life balance

Responsibilities

Recruit, train and lead a team of Promotional Specialists to execute all on- and off-premise sampling programs in market – with a focus on flawless execution and client standards.

Market Leadership & Field Execution

A hands-on, field-first leader who owns day-to-day execution in market – staffing every promotion, coaching Promotional Specialists, and keeping client field marketing informed so that every program is executed and reported to client standards. You’ll partner closely with your Regional Sampling Manager and client field marketing all along the way.

Specifics Include:

Overview of Responsibilities

• Recruit, hire, and train staff to be knowledgeable about the client’s products, promotions, and industry specifics
• Act as the local point of contact for client field marketing, with all client communication flowing through field marketing
• Meet with the client to gather information and stay updated on product and industry knowledge, reporting all competitive activity in the market
• Staff all required on-premise, off-premise, and special events

Client Relationship

• Ensure JetFuel’s objectives align with the client’s objectives
• Maintain regular contact and communication between client field marketing and JetFuel
• Ensure clear and open lines of communication
• Develop and maintain a positive working relationship with key JetFuel and client field marketing personnel

Field Execution

• Staff all promotions within assigned geographic regions
• Conduct spot checks on a regular, established cadence to ensure JetFuel quality standards meet the client’s expectations
• Recruit prospective Promotional Specialists
• Ensure Promotional Specialists have the necessary training and materials before promotions
• Provide clear direction, expectations, and constructive feedback to improve execution standards and results
• Manage HR issues such as performance management and conflict resolution for a team of part-time specialists
• Manage promotional material inventories, keeping all materials organized and storage units clean, and ensure permanent materials are returned after each promotion
• Staff and assist with brand, trade, or special events in market
• Communicate all event standards to ensure successful execution
• Conduct regular debriefing sessions with Promotional Specialists to evaluate program effectiveness
• Share insights, feedback, and key learnings with your Regional Sampling Manager and Directors regularly
• Manage, monitor and audit Promotional Specialists’ budget spend daily
• Motivate Promotional Specialists to display positive attitudes and leave a strong brand impression
• Provide strong leadership to develop personnel

Administrative Responsibilities

• Complete all administrative responsibilities in a timely and accurate manner
• Maintain proper records for all expense reports and ensure they are completed on time with receipts attached
• Manage all budgets to ensure programs are executed within guidelines
• Maintain an updated calendar of scheduled events
• Track event execution as a percentage of target/goal
• Maintain clean, organized storage units and track accurate inventory of client assets, including point of sale and uniforms
• Manage client equipment and assets responsibly
• Manage all informational requests from field personnel and recap key takeaways for management
• Understand and ensure compliance with all state rules and regulations
• Own the integrity of all reported information

Qualifications

• 1-3 years of adult beverage experience preferred
• Familiarity with on/off-premise marketing initiatives
• Prior promotional agency experience preferred
• Strong problem-solving, time management, and organizational skills
• Ability to multitask and meet deadlines
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook)
• Must be 21 years of age or older
• Must have reliable transportation
• Must have access to a smartphone
• Ability to lift and transport promotional materials and event assets as needed

Equal Opportunities

JetFuel is committed to building diverse teams and we are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [email protected]

Compensation

$70,000.00 - $75,000.00 Annually